Marketing Public Relations Executive

Role Summary

We are seeking a high-calibre Public Relations Executive to join our Marketing and Communications team. The ideal candidate will be a refined storyteller with exceptional Arabic writing and verbal communication skills, strong brand sensitivity, and the ability to craft sophisticated PR strategies that enhance reputation and elevate brand positioning. This role requires a creative, detail-oriented communicator who understands the world of luxury and can translate brand philosophy into compelling narratives and impactful communication programmers.

Key Responsibilities

Strategic PR & Storytelling

• Develop thoughtful PR strategies that reinforce brand positioning, narrative direction, and executive profiling.
• Create engaging Arabic and English content including press releases, speeches, articles, brand statements, campaign messaging, and storytelling assets.
• Shape narratives that reflect the brand’s luxury identity, values, and long-term vision.
• Support the planning of PR roadmaps around launches, announcements, partnerships, and milestone moments.
• Enhance brand image and position the right and consistent messaging.
• Ensure quality control and linguistic excellence throughout all touch points.

Brand Reputation & Thought Leadership

• Identify opportunities to strengthen brand presence across lifestyle, business, design, and real estate sectors.
• Support the development of executive visibility and corporate reputation initiatives.
• Ensure consistent tone of voice and message cohesion across PR and corporate communications.

Creative Communications Development

• Conceptualize communication ideas, content angles, editorial themes, and storytelling series.
• Collaborate closely with marketing, content, digital, and events teams to bring PR strategies to life.
• Contribute to campaign development, positioning frameworks, and messaging architecture.

Media Intelligence & Market Insight

• Maintain awareness of media trends, cultural shifts, luxury audience behavior, and communication best practices.
• Provide insights and recommendations that support proactive PR planning.
• Monitor new trends and news highlights on daily basis.

Digital & Social Alignment

• Work alongside the social team to ensure PR narratives translate effectively across platforms.

Internal & Executive Communications

• Assist leadership communications, messaging preparation, and internal briefing materials.
• Ensure clarity, refinement, and precision in all communication materials.

Qualifications & Experience

• Bachelor’s degree in communications, Journalism, PR or Media.
• Native-level Arabic writing and speaking proficiency is essential.
• Excellent English writing skills.
• 3 to 4 years’ experience in PR, communications, or editorial strategy, ideally within luxury, real estate, design, hospitality, or lifestyle sectors.
• Demonstrated ability to shape messaging, tone of voice, and brand storytelling.
• Strong conceptual and creative thinking skills.
• Meticulous attention to language quality, structure, and detail.
• Confident, polished communicator with high emotional intelligence.
• Understanding of local & GCC media and cultural context preferred.