Marketing Specialist

Key Responsibilities

• Marketing Planning & Campaigns
  • Support the development and execution of the regional marketing plan using multiple tactics.
  • Assist in managing digital and offline campaigns across social media, paid channels, email, and website.
  • Contribute to demand generation activities that build brand awareness and sales pipeline.
• Content Development
  • Create engaging content for social media and marketing campaigns.
  • Draft interview briefs, media responses, and press materials as required.
  • Adapt messaging to align with brand voice and resonate with local audiences.
• Event Marketing
  • Support the execution of marketing events including customer events, conferences, workshops, and webinars.
  • Coordinate event logistics, branding, and on-site requirements to ensure smooth delivery.
• Digital Marketing
  • Assist in managing paid campaigns (Google Ads, LinkedIn, email, etc.).
  • Run targeted email campaigns and nurture programs through marketing automation and CRM tools.
  • Track, report, and help optimize lead generation efforts across digital channels.
• Analytics & ROI
  • Monitor campaign and event performance against KPIs.
  • Provide insights and recommendations to improve marketing effectiveness and ROI.
• Collaboration & Stakeholder Management
  • Partner with Global Marketing, sales, leadership, and cross-functional teams to ensure alignment with business goals.
  • Coordinate with external vendors, agencies, and partners to deliver marketing programs.