Marketing Specialist

Description:

Administrative

• Maintains constant inventory of marketing collateral (flyers, marketing books) for brokers.
• Routinely send out email blasts and campaigns to further team’s brand and promote properties.
• Enter and update data daily to multiple property listing databases such as COCIE, CoStar, Loopnet, Crexi and internal databases.
• Support team by typing correspondence, sending documents, developing spreadsheets and updating contacts.
• Schedule, plan and prepare documents, materials and presentations for broker’s meetings.
• Assist in building a strong client relationship and act as a secondary point of contact for clients.
• Develop marketing plan and budget in support of objectives.
• Processes listing and closed deal paperwork.

Graphic Design

• Designs and produces marketing collateral such as proposals, flyers, books, and floorplans in a timely fashion in Adobe InDesign and Photoshop.
• Creates powerful and creative corporate collateral using InDesign, utilizing Corporate Brand Guidelines.
• Designs emails and electronic material using Corporate Brand Guidelines.

Copywriting

• Develops and prepares proposals in close conjunction with brokers and executive leadership team.
• Writes clear and concise copy for corporate marketing collateral and internal communication efforts.
• Familiar with AP Stylebook and business writing.

Marketing/Research

• Create and assist with execution of marketing plans for large scale projects such as new developments, large listings, etc.
• Participate in client meetings and presentations when needed.
• Pull comparables, maps, listing and sale information from databases for research requests.
• Develops and maintains relationships with brokerage community and real estate vendors.
• Manages and plans events as needed to promote properties, as well as creates marketing materials such as presentation boards and takeaway pieces.
• Manages social media accounts such as Instagram and LinkedIn.
• Shoots and edits basic video and audio for web consumption.
• Leads and assists in new business development and client retention strategies.
• Creates and loads web content and manages web presence on both brokerage team websites and corporate websites, updating various platforms accordingly.
• Responsible for the execution of the overall brand and identity, working closely with the Director of Marketing & Research to drive the strategy and vision for marketing.
• Works closely with Director of Marketing & Research on special projects and corporate initiatives.
• Develops advertisements for business publications as needed.
• Support and carry out activities related to the company core values of Service, Expertise, Community and Fun.
• May perform other duties as assigned.

Requirements:

• Bachelor’s degree in Marketing, Communications or a related field.
• Minimum of 1-2 years of business, project management, communications, marketing or real estate experience.
• Experience in related efforts, including but not limited to marketing, event planning, graphic design.
• Must be skilled with Microsoft Office.
• Familiarity with Adobe Creative Suite (Adobe InDesign and Photoshop) preferred.
• Knowledge of AP Style a plus.
• Knowledge of commercial real estate and experience in commercial real estate processes a plus.
• Ohio Notary Public or willingness to obtain Notary Public.
• Attention to detail and a high level of accuracy required.
• Strong written and verbal communication skills.
• Proven ability to prioritize and meet required deadlines.
• Ability to work within a team environment and able to adapt to changes quickly in a fast-paced environment.
• Proven ability to prioritize and meet required deadlines.
• Ability to shift back and forth between two or more tasks.
• Ability to produce results with an autonomous environment, within company guidelines and have the flexibility to identify and respond to changes in priorities.
• Ability to provide excellent customer service to all clients (customers, advisors and employees).