Marketing Specialist

Responsible for planning, executing, and optimizing integrated digital marketing campaigns across multiple channels. This role requires a data-driven professional who can demonstrate measurable results, analyze campaign performance, and leverage leading marketing tools to drive brand awareness, engagement, and conversions.

Key Responsibilities:

• Plan and execute integrated digital marketing campaigns across social media, search engines, email, and display channels
• Manage and optimize paid advertising campaigns using platforms such as Google Ads and Meta Business Suite
• Schedule, monitor, and analyze social media performance using Hootsuite and Sprout Social
• Track, measure, and report campaign KPIs including CTR, CPC, CPA, ROI, and conversion rates
• Conduct A/B testing to optimize ad creatives, targeting, and messaging
• Generate detailed performance reports and dashboards to communicate campaign effectiveness to stakeholders
• Collaborate with content, design, and sales teams to align marketing strategies
• Manage marketing budgets and ensure cost-effective campaign execution
• Stay updated with digital marketing trends, tools, and best practices

Required Qualifications:

• Bachelor’s degree in Marketing, Business, or related field
• 6+ years of experience in digital marketing or campaign management
• Proven track record of managing successful campaigns with measurable outcomes
• Hands-on experience with marketing tools including Google Ads, Meta Business Suite, Hootsuite, and Sprout Social
• Strong analytical skills with experience in data-driven decision-making

Preferred Qualifications:

• Certifications in Google Ads or social media marketing
• Experience with SEO/SEM and marketing automation tools
• Familiarity with CRM platforms and email marketing tools

Pay: AED12,000.00 - AED15,000.00 per month

Application Question(s):

• Do you have a google ads or Social media certification?

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 6 years (Preferred)
• Digital Marketing: 6 years (Preferred)
• Campaign management: 5 years (Preferred)
• google ads: 3 years (Preferred)
• META Business suite: 3 years (Preferred)
• SEO / SEM: 3 years (Preferred)

Language:

• English (Preferred)

Work Location: In person