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Media Buying Manager PR Team, Saudi Arabia
Responsibilities
- Develop and execute media buying strategies across online and offline channels (digital, social, TV, OOH, print).
- Manage relationships with media agencies, publishers, and platforms in Saudi Arabia and the GCC region.
- Negotiate media rates, placements, and sponsorship packages to ensure cost efficiency and high impact.
- Collaborate with PR team on campaign amplification, press coverage planning, and media partnerships.
- Monitor and optimize campaign performance (CPM, CPC, reach, engagement, ROI).
- Identify opportunities for strategic media partnerships, sponsorships, and brand collaborations.
- Track market trends and competitor media strategies to inform planning decisions.
- 5-8+ years of experience in media buying / media planning / PR media strategy, preferably in consumer electronics or tech brands.
- Strong understanding of Saudi media landscape (digital platforms, KOLs, publishers, TV, OOH).
- Proven experience in media negotiation and vendor management.
- Experience working with PR and marketing teams on integrated campaigns.
- Strong analytical skills with the ability to interpret campaign performance data.
- Fluent in English; Arabic is a strong plus; Chinese is a plus.
- Experience in mobile / consumer electronics brands.
- Familiar with agency ecosystem in KSA.
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