Media Manager

About the company

McDonald’s Saudi Arabia is owned and operated by Riyadh International Catering Corporation, which holds the exclusive franchise rights in the central, eastern, and northern regions of the Kingdom. It is a major contributor to the Kingdom’s economy. The company supports local suppliers and invests heavily in hiring and training the local workforce. Since its establishment in 1993, McDonald’s Saudi Arabia has been committed to providing safe, high-quality products to all its customers. It adheres to the highest standards of food safety and implements both local and international food safety systems. The menu at McDonald’s Saudi Arabia is designed to support an active and balanced lifestyle .

Role Summary

The Media Manager is responsible for leading the company’s media strategy and execution across all channels to maximize return on investment and ensure full alignment with the “One McDonald’s Way” of marketing. The role acts as the primary liaison between RICC and the media agency, driving efficiency, innovation, and accountability in every campaign .

Key Responsibiliti es:

1. Media Strategy & Leadership

• Lead the relationship with the media agency, ensuring strategic alignment, transparency, and performance accountability.
• Develop and oversee annual media plans that optimize spend efficiency, channel mix, and audience targeting.
• Ensure that all campaigns are planned and executed in alignment with the One McDonald’s marketing framework Define, Design, Develop, and Deliver.

2. Campaign Planning & Execution

• Oversee end-to-end media campaign management from setting objectives and KPIs to execution and post-campaign analysis.
• Ensure every campaign has clearly defined KPIs covering targeting, measurement, engagement, and business impact.
• Review campaign performance with the agency, identify optimization opportunities, and recommend actionable improvements to management.

3. Performance Optimization & Reporting

• Conduct ongoing performance reviews to track efficiency, ROI, and impact across media channels.
• Provide structured reporting to management summarizing campaign outcomes, lessons learned, and next-step recommendations.
• Ensure all lessons learned are systematically applied to improve future campaigns and media effectiveness.

4. Market Insights & Innovation

• Continuously monitor market and media trends to spot emerging opportunities and shifts in audience behavior.

Qualifications & Experience

• Bachelor’s d egree in a related field (etc. Marketing, Communications or Business Administration)
• 3–5 years of experience in media planning, buying, or campaign management
• Proven track record in mana ging multi-channel media camp aigns.
• Experience working with media age ncies and vendors.

Skills & Competencies

• Exce llent communication and lead ership skills
• S trong relationship-bu ilding abilities with internal teams and external partners .
• High attention to de tail, time mana gement, and ability to work under pressure.