Meta Ads Specialist

Key Responsibilities

• Plan, launch, and manage Meta (Facebook & Instagram) ad campaigns focused on lead generation
• Monitor and optimize campaigns daily to improve ROAS, CPA, CTR, and conversions
• Build and manage custom audiences, lookalike audiences, and advanced targeting strategies
• Run A/B tests on creatives and landing pages
• Track KPIs and provide performance reports using Meta Ads Manager
• Collaborate with creative teams to align visuals and messaging with performance goals
• Manage ad spend to ensure maximum efficiency and impact

Requirements

• 2–3 years of hands-on experience running paid campaigns on Meta Ads
• Proven results in lead generation and campaign optimization
• Strong knowledge of audience segmentation, pixel tracking, and conversion funnels
• Familiarity with analytics tools like Meta Business Suite and Google Analytics
• Good understanding of branding, content strategy, and social media best practices
• Strong analytical and communication skills

Bonus Skills

• Experience with CRM
• Creative mindset with the ability to contribute to ad copy and visuals

Why Join Us?

• High-impact role with real ownership and visibility
• Fast-paced, innovative, and collaborative work culture
• Work with modern tools and performance-driven strategies

Job Type: Full-time

Pay: Rs50,000.00 - Rs80,000.00 per month

Ability to commute/relocate:

• Lahore Johar Town: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• Meta ads : 2 years (Preferred)

Work Location: In person