Opening For Rise International School For Digital Marketing Manager

Job Description: Digital Marketing Manager

Location: Marol Andheri
Organization: Rising India School of Excellence
Type: Full-time | On-site

About Us

Rising India School of Excellence, we’re reimagining education for the age of innovation, empathy, and global citizenship. Our goal is to make world-class, future-ready schooling accessible to every child in India’s rising cities. As The School of Tomorrow, our very first campus of Goa is designed by Global School Design Experts - Education Design International (USA); is Apple-enabled and envisioned to provide world-class curriculum.

We’re now looking for a Digital Marketing Manager who can bring this vision alive online - by crafting compelling campaigns, managing our digital presence, and building a powerful parent engagement ecosystem.

Role Overview

The Digital Marketing Manager will lead end-to-end digital strategy for the school from awareness to admissions - driving engagement, visibility, and conversions across platforms.
You’ll work closely with the leadership, brand, and admissions teams to ensure every digital interaction reflects the soul of RISE: Innovation. Integrity. Impact.

Key Responsibilities1. Strategy & Planning

• Develop and execute an integrated digital marketing roadmap for awareness, engagement, and admissions campaigns.
• Drive brand positioning across digital channels in alignment with the school’s vision and tone of voice.
• Manage annual and monthly performance marketing budgets for measurable ROI.

2. Performance Marketing & Lead Generation

• Plan and run high-impact campaigns across Meta, Google, YouTube, and LinkedIn to generate quality leads for admissions.
• Optimize conversion funnels through A/B testing, landing page optimization, and remarketing.
• Collaborate with the Admissions team to refine the digital-to-enrolment journey.

3. Content Marketing

• Oversee creation of storytelling-led content (videos, parent stories, reels, campus showcases).
• Manage website content, SEO optimization, and blog calendar.
• Coordinate with internal creative and design teams to maintain a consistent brand voice and premium visual identity.

4. Social Media & Community Building

• Develop and manage content calendars for Instagram, Facebook, YouTube, and LinkedIn.
• Grow an engaged parent community through storytelling, live sessions, and influencer collaborations.
• Track engagement metrics and ensure real-time social responsiveness.

5. Analytics, Reporting & Technology Integration

• Measure and report performance of all digital campaigns using tools like Google Analytics, Meta Suite, and CRM dashboards.
• Provide actionable insights for continuous improvement and campaign optimization.
• Track organic search visibility, social media growth, and lead quality metrics.

Qualifications & Skills

• Bachelor’s or Master’s degree in Marketing, Communications, or related field.
• 4–7 years of digital marketing experience, preferably in education
• Hands-on expertise with Google Ads, Meta Ads Manager, SEO/SEM, CRM tools, and Analytics dashboards.
• Strong creative judgment with data-driven decision-making ability.
• Excellent written and visual communication skills.
• Team player with ownership mindset and passion for purpose-driven marketing.

Job Type: Full-time

Pay: ₹400,000.00 - ₹800,000.00 per year

Work Location: In person