Outbound SDR - North America

Devsinc is seeking a an experienced B2B Sales Development Representative with 2 to 4 years of experience in outbound sales and lead generation to support growth across the United States and broader North American market . This role owns outbound outreach , lead qualification, lead nurturing , and pipeline creation , working closely with Sales and Business Development team to deliver high-quality opportunities to Account Executives.

Responsibilities

• Identify target companies and key contacts across North America (U.S. & Canada) and EMEA (Europe, the Middle East, and Africa) through structured, ICP-driven research
• Execute sales-focused outreach campaigns via email, LinkedIn, and LinkedIn Sales Navigator for lead generation, structured follow-ups, and qualified meeting booking (not newsletters)
• Run structured email and call sequences for lead generation, follow-ups, and meeting booking
• Research and engage Ideal Customer Profiles (ICPs) while mapping decision-makers including CEOs, CTOs, CISOs, CMOs, and Heads of Engineering
• Qualify inbound and outbound leads using MEDDICC-light/BANT (Budget, Authority, Need, Timeline) before handoff
• Nurture unresponsive or cold leads through structured follow-ups and sequences
• Book 2-3 qualified discovery calls daily for Account Executives and Sales Managers
• Build, manage, and maintain a consistent pipeline of Sales Qualified Leads (SQLs), delivering a monthly target of 08-10 SQLs as an Outbound SDR for the assigned region (EMEA or North America), as defined by management
• Develop strong product and market knowledge, acting as an SME for Devsinc's offerings and North American market
• Maintain accurate CRM records and track outreach, conversion, and pipeline metrics
• Collaborate with Sales and Marketing to align messaging, ICPs, and outbound strategy
  
  

Requirements

• Bachelor's degree in Business, Sales, IR or a related field
• 2 to 4 years of professional experience in Sales Development, Inside Sales, or client-facing B2B roles
• Proven success in outbound prospecting, BANT-based qualification, and pipeline generation
• Strong verbal and written communication skills with with excellent English fluency. (U.S. business standard)
• Hands-on experience with CRM platforms such as Salesforce, HubSpot, or Pipedrive
• Proficiency with outbound and prospecting tools including LinkedIn Sales Navigator, ZoomInfo, Apollo, Instantly, Clay, and G-Suite
• Experience selling or supporting sales for technology, software, or IT services is a strong plus
• Familiarity with EMEA & North American sales cycles, buyer personas, and decision making structures
• Sales Drive & Resilience - Hunter mentality with proactive prospecting, persistence, comfort handling objections/rejection, and high-volume outreach discipline
• Execution & Organization - Highly organized with strong time management, CRM hygiene, structured follow-ups, and KPI-driven performance focus
• Market & Technical Acumen - Market aware of U.S. & EMEA buyer behavior, procurement processes, and longer deal cycles; tech-savvy and adaptable to evolving outbound tools and systems
• Growth & Customer Focus - Nurturing long-term relationships, customer-centric in uncovering pain points, value-driven in conversations, and growth-minded toward senior sales progression