Paid Ads Expert.

Job Title: Paid Ads Expert

Nature: Onsite

Location: Karachi - Shahre Faisal

Job Type: Full-Time

Experience Required: Minimum 3 Years

Shift: Evening (0 6 :30 PM - 0 2 :30 AM)

(06:30 PM - 12:00 AM) - For Females Only

About the Role:

We are looking for a highly skilled Paid Ads Expert to take ownership of our digital advertising strategy and execution. In this role, you’ll be responsible for managing multi-channel ad campaigns, optimizing performance, and maximizing ROI. You will play a key role in shaping our brand’s online presence and lead generation efforts by leveraging data-driven decision-making and innovative ad strategies.

Key Responsibilities:

• Plan, launch, and optimize paid ad campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and other ad networks
• Conduct in-depth keyword research, audience targeting, and competitor analysis to refine campaign strategies
• Monitor performance metrics (CPC, CTR, ROAS, CPA) and optimize campaigns to achieve KPIs
• Manage ad budgets, ensuring efficient spend allocation across campaigns
• Create A/B testing strategies for ad creatives, landing pages, and audience targeting
• Collaborate with creative teams to design engaging ad copy and visuals
• Generate regular performance reports with actionable insights for stakeholders
• Stay updated on trends, new ad features, and best practices in PPC and paid social advertising
  
  

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field
• 3+ years of hands-on experience managing paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.)
• Strong analytical skills with expertise in Google Analytics, Tag Manager, and other tracking tools
• Proven track record of scaling campaigns and achieving ROAS targets
• Familiarity with remarketing, conversion tracking, and pixel implementation
• Experience with marketing automation and AI-driven ad optimization tools is a plus
• Excellent communication and reporting skills
  
  

Preferred Skills:

• Prior experience working with software houses, SaaS products, or digital agencies
• Strong understanding of B2B lead generation funnels
• Experience managing high-budget ad campaigns in competitive markets
• Knowledge of programmatic advertising and advanced audience segmentation
• Certification in Google Ads, Meta Ads, HubSpot or GHL is a strong plus
  
  

What We Offer:

• Market competitive compensation package
• A fun, entrepreneurial start-up environment
• Mentoring and coaching in an environment that provides support to help you succeed
• Paid leaves
• Health Insurance
• Employee perks
• A diverse and international team
• An entrepreneurial environment with room for growth
• Ongoing professional training and mentorship
• Career growth opportunities in a global, innovative company
• A collaborative and results-driven team culture
  
  

NOTE: Salary commensurate with experience.

How to Apply:

Send your resume and a short cover letter to saadali@plumtreegroup.net with the subject: Paid Ads Expert.

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