Paid Ads Specialist - Remote

Job Title: Part-Time Remote Paid Ads Specialist

Job Type: Part-Time (Remote)
Working Hours: Flexible (4–6 hours per day)

Company Description

We are a fast-growing digital-first company focused on delivering high-quality products and services to our customers. Our team thrives on innovation, performance-driven marketing, and measurable results. As we continue to scale, we are looking for a results-oriented Paid Ads Specialist who can help us drive high-quality leads, optimize advertising performance, and maximize ROI across multiple platforms.

Role Overview

We are seeking a data-driven Paid Ads Specialist to manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), and other digital channels.

The ideal candidate understands performance marketing, audience targeting, conversion optimization, and analytics, and can consistently deliver high-performing campaigns that generate leads and revenue.

Key Responsibilities

• Plan, launch, and manage paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and other relevant channels
• Conduct audience research, competitor analysis, and keyword research to improve campaign performance
• Continuously monitor campaign performance and optimize for conversions, CTR, and ROI
• Create and test ad creatives, headlines, and copy to improve engagement and performance
• Set up conversion tracking, pixels, and analytics tools to measure campaign success
• Perform A/B testing on ads, landing pages, and targeting strategies
• Analyze campaign data and generate performance reports with actionable insights
• Manage advertising budgets effectively to maximize lead generation and return on investment
• Stay updated with latest digital advertising trends, algorithm updates, and best practices

Requirements

• Proven experience managing paid advertising campaigns (Google Ads, Facebook/Instagram Ads, etc.)
• Strong understanding of performance marketing and conversion optimization
• Experience with Google Analytics, Meta Ads Manager, and tracking tools
• Ability to analyze campaign data and make data-driven decisions
• Strong analytical and problem-solving skills
• Excellent communication and reporting abilities
• Ability to work independently in a remote environment

Preferred Qualifications

• Experience working with lead generation campaigns
• Knowledge of retargeting strategies and funnel optimization
• Experience in eCommerce or service-based marketing
• Familiarity with landing page optimization tools

Job Type: Part-time

Work Location: Remote