Paid Advertising Specialist

Role Overview

We are looking for a results-driven Paid Advertising Specialist who can plan, execute, and optimize paid campaigns across multiple platforms. The ideal candidate should understand performance marketing, audience targeting, and conversion optimization, with a strong focus on ROI and lead generation.

Key Responsibilities

• Plan, launch, and manage paid campaigns on Meta (Facebook/Instagram), Google Ads, and other platforms
• Optimize campaigns for conversions, leads, and sales
• Conduct audience research, targeting, and retargeting strategies
• Perform A/B testing on creatives, copies, and landing pages
• Monitor budgets, bids, and campaign performance
• Track KPIs such as CPC, CPA, ROAS, and conversions
• Collaborate with design and content teams for ad creatives
• Generate reports with insights and actionable recommendations

Required Skills & Tools

• Hands-on experience with Meta Ads Manager and Google Ads
• Understanding of conversion tracking, pixels, and analytics tools
• Experience with Google Analytics (GA4)
• Knowledge of funnel strategies and performance marketing
• Strong analytical and problem-solving skills

Job Type: Full-time

Pay: Rs180,000.00 - Rs275,000.00 per month

Language:

• English (Required)

Location:

• Lahore (Required)

Work Location: In person