Paid Social Media Expert

The Incumbent will be responsible for building, managing, and optimizing paid social campaigns that drive pipeline, revenue, and brand visibility. You’ll balance strategic planning with hands-on execution—turning audience insights and performance data into campaigns that convert.

What You’ll Do

• Own paid social strategy across Meta, LinkedIn, TikTok, and other channels.
• Plan and execute campaigns that drive measurable growth (leads, sales, or installs depending on funnel goals).
• Manage budgets, pacing, and bid strategies to maximize ROI.
• Collaborate with creative teams on ad copy, visuals, and testing frameworks.
• Build and maintain reporting dashboards to track performance and insights.
• Run A/B tests across creative, targeting, and bidding strategies.
• Stay on top of emerging platforms and ad formats.

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What We’re Looking For

• 3+ years experience managing paid social campaigns at scale (agency or in-house).
• Strong knowledge of Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads.
• Hands-on experience with budget management ($50k+/mo preferred).
• Proven track record of driving measurable growth (CPL, ROAS, SQLs, etc.).
• Analytical mindset with comfort in Excel/Sheets, GA4, or BI tools.
• Strong communication and collaboration skills.

Bonus Points

• Experience with programmatic or display.
• Familiarity with HubSpot, Salesforce, or other CRM/marketing automation tools.
• Creative eye for ad development and testing.

Job Type: Full-time

Pay: From Rs200,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Managing Paid Social Campaigns: 5 years (Preferred)
• Meta Ads Manager: 5 years (Preferred)
• LinkedIn Campaign Manager: 5 years (Preferred)
• TikTok Ads: 5 years (Preferred)

Language:

• English (Preferred)

Work Location: Remote