Performance Marketer

Key Responsibilities

• Develop and manage paid marketing campaigns across Google Ads, Facebook, Instagram, and YouTube.
• Plan and execute strategies for lead generation, brand awareness, and enrollment campaigns.
• Monitor campaign performance, analyze data, and optimize for ROI, CTR, and CPL.
• Work with the creative team to develop engaging ad copies, visuals, and landing pages.
• Use tools like Google Analytics, Meta Ads Manager, and CRM dashboards to track and report performance.
• Conduct keyword research, audience segmentation, and competitor analysis.
• Collaborate with the admissions and content teams to align campaigns with school goals.
• Stay updated with the latest trends in digital marketing and apply innovative strategies.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, or a related field.
• 1–3 years of experience in performance or digital marketing (education or service sector preferred).
• Strong analytical skills and data-driven mindset.
• Hands-on experience with Google Ads, Meta Ads Manager, and Analytics tools.
• Proficiency in SEO/SEM, remarketing, A/B testing, and conversion tracking.
• Creative thinker with the ability to craft compelling messaging for parents and families.
• Excellent communication, time management, and problem-solving skills.

Job Type: Full-time

Pay: ₹12,143.89 - ₹65,516.92 per month

Work Location: In person