Performance Marketer

Job Description:

Key Responsibilities

• Plan, execute, and optimize paid campaigns on Google Ads, Meta (Facebook & Instagram), and other platforms
• Manage campaign budgets to maximize ROI and ROAS
• Track, analyze, and report campaign performance using analytics tools
• Perform A/B testing on creatives, copies, audiences, and landing pages
• Generate direct website sales and support sales growth
• Monitor daily performance and optimize campaigns accordingly
• Coordinate with creative and content teams for ad creatives
• Ensure accurate tracking using pixels, conversion APIs, and tools

Required Skills

• Hands-on experience with Google Ads and Meta Ads
• Strong analytical and data interpretation skills
• Knowledge of conversion tracking, pixels, and funnels
• Basic understanding of SEO, landing pages, and CRO
• Proficiency in tools like Google Analytics, Ads Manager, Excel

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person