Performance Marketer

We are seeking a Performance Marketing Specialist to drive revenue growth through paid advertising campaigns. The role requires expertise in structuring full-funnel campaigns, managing ROAS and CAC, optimizing conversion funnels, and aligning with sales teams to deliver high-quality leads.

Key Responsibilities

Plan, launch, and optimize paid ad campaigns across multiple platforms.

Calculate and manage break-even ROAS and allowable CAC.

Structure full-funnel campaigns (Prospecting, Retargeting, Hot Audiences).

Focus on generating high-intent leads with emphasis on Cost per Sale (CPS) rather than just CPL.

Develop weekly creative and content strategies (hooks, offers, testing angles).

Optimize funnels for higher conversion rates (CRO mindset).

Monitor and improve ROAS, CAC, CPL, and overall campaign performance.

Ensure proper pixel, tracking, and reporting setup.

Collaborate with sales teams to improve lead quality and closing rates.

Provide weekly performance reports with actionable insights.

Requirements

2–3 years of experience in performance marketing.

Strong grip on CAC, CPL, ROAS, and break-even calculations.

Proven expertise in prospecting and retargeting campaign structuring.

Experience in budget allocation and cost control.

Pro-level understanding of CRO and funnel optimization.

Knowledge of pixel setup, tracking, and reporting tools.

Creative mindset with understanding of content and ad creatives.

Strong analytical and communication skills.

Location: Sadiq Trade Center, Lahore

If you are eligible for above mention statement, do apply to hamza.ajaz@searchopal.com or Whatsapp your CV to 03379928258

Pay: Rs70,000.00 - Rs80,000.00 per month

Application Question(s):

• Are you familiar with (ROAS, CAC, CPL, and overall campaign performance)

Experience:

• Performance Marketer: 2 years (Preferred)

Work Location: In person