Performance Marketing Executive

Performance Marketing Executive – Job Description

Experience: 1 Year
Industry: Digital Marketing / AdTech / Performance Marketing

Role Summary

The Performance Marketing Executive will be responsible for planning, executing, and optimizing paid digital campaigns to drive measurable results such as leads, conversions, and ROI across multiple platforms.

Key Responsibilities

• Plan, execute, and optimize paid campaigns on Google Ads, Meta (Facebook & Instagram), and other platforms
• Monitor daily campaign performance and optimize budgets, bids, creatives, and targeting
• Track KPIs such as CPC, CPA, CTR, ROAS, conversions, and impressions
• Conduct A/B testing on ad copies, creatives, landing pages, and audiences
• Coordinate with design and content teams for ad creatives
• Prepare weekly and monthly performance reports
• Identify opportunities to scale campaigns while maintaining ROI
• Perform keyword research and competitor analysis
• Ensure proper tracking using Google Analytics, Meta Pixel, and conversion tracking tools

Required Skills & Qualifications

• 1 year of hands-on experience in Performance / Paid Marketing
• Working knowledge of Google Ads & Meta Ads Manager
• Basic understanding of funnels, attribution, and conversion tracking
• Strong analytical skills and data-driven mindset
• Proficiency in MS Excel / Google Sheets
• Good communication and coordination skills

Preferred Skills

• Experience with Lead Generation, App Install, or E-commerce campaigns
• Familiarity with LinkedIn Ads, Programmatic, or Affiliate Marketing
• Basic knowledge of SEO and landing page optimization
• Google Ads Certification (a plus)

Key Metrics You Will Own

• Cost per Lead (CPL) / Cost per Acquisition (CPA)
• Conversion Rate
• ROAS
• Campaign Scaling & Budget Efficiency

Job Types: Full-time, Permanent

Pay: ₹9,257.72 - ₹25,000.00 per month

Benefits:

• Provident Fund

Work Location: In person