Performance Marketing Lead - PropTech (Onsite, Islamabad, PKR Salary)

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Requirements:

Bachelors/Masters degree in Marketing, Business Administration, or related field.
5+ years of experience in performance marketing, including at least 2 years in campaign strategy and leadership roles.
Strong experience managing Google Ads, Meta Ads, SEO/SEM, and affiliate programs.
Expertise in campaign and channel analysis using Google Analytics (GA4), Tag Manager, and Data Studio.
Deep understanding of key metrics: CTR, CPA, CAC, ROAS, LTV, and conversion funnels.
Experience running campaigns for real estate or property investment is highly desirable.
Proficiency with marketing automation tools such as HubSpot, Mailchimp, or CRM integrations.
Excellent communication, analytical, and decision-making skills.

Responsibilities:

Lead and manage end-to-end paid media campaigns across Google, Meta, LinkedIn, and display platforms for multiple real estate brands.
Develop and execute multi-channel marketing strategies, including PPC, SEO, social media, and affiliate channels, to drive property inquiries and bookings.
Own campaign performance tracking, ensuring continuous optimization to maximize ROAS, LTV, and lead-to-sale conversions.
Manage budget allocation, bidding strategies, and performance forecasting across active campaigns.
Identify growth opportunities through data-driven insights and channel experimentation.
Collaborate with sales, product, and design teams to align marketing campaigns with Imarats overall business objectives.
Stay updated with PropTech and real estate marketing trends, ad technologies, and competitor activities.

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