Performance Marketing Manager

• Research: Analyzing audience demographics, market trends, and competitor activities to identify opportunities for effective media placements
• Planning: Creating and implementing media plans that align with the company's goals
• Buying: Negotiating with advertisers to secure the best rates and buying ad space on digital platforms
• Monitoring: Tracking and analyzing campaign performance to ensure maximum ROI
• Optimizing: Making changes to campaigns to improve performance
• Reporting: Providing regular reports and analysis of campaign performance
• Budgeting: Managing and maintaining the budget for media campaigns
• Relationships: Managing relationships with media sales companies and clients
• Collaboration: Working with creative, production, and analytics teams
• Staying current: Keeping up to date with industry changes and new technologies

Digital media buyers work across a variety of media platforms, including:social media, search engines, websites, mobile apps, television, radio, magazines, and billboards. Digital media buyers should have:

• A bachelor's degree in marketing, advertising, media studies, communications, or a related field
• Previous working experience as a digital media buyer or a similar media position
• In-depth knowledge of various marketing strategies and processes

Job Type: Full-time

Pay: From Rs75,000.00 per month

Experience:

• Media Buying: 1 year (Required)

Location:

• Karachi (Required)

Work Location: In person