Performance Marketing Specialist

Responsibilities:

• Oversee end-to-end SEO strategies, including keyword research, on-page optimization, and staying abreast of algorithm changes.
• Manage Google Ads campaigns, optimizing for conversions, conducting A/B testing, and ensuring continuous improvement.
• Lead social media marketing efforts, creating engaging content and managing paid campaigns across platforms.
• Develop and execute targeted email campaigns, utilizing marketing automation tools for segmentation and personalization.
• Implement omni-channel lead generation strategies for cohesive customer acquisition across various channels.Utilize analytics tools for data-driven decision-making and interpretation.
• Apply conversion rate optimization (CRO) principles to enhance user experience and boost conversion rates.
• Familiarity with marketing technology tools, including CRM systems, marketing automation, and analytics platforms.
• Basic understanding of content marketing principles to align content strategies with performance goals.