Performance Marketing Specialist

Experience Required: 2–4 Years
Location: Bangalore - In Office
Employment Type: Full-time

About the Role

We are looking for a results-driven Performance Marketing Specialist with 2–4 years of hands-on experience in managing paid campaigns across Google and Meta platforms. The ideal candidate should have strong analytical skills, data-driven decision-making ability, and a proven track record of scaling performance campaigns profitably.

Key Responsibilities

• Plan, execute, and optimize paid campaigns on:
• Google Ads (Search, Display, YouTube, Performance Max)
• Meta Ads (Facebook & Instagram)
• Manage campaign budgets and ensure optimal ROAS and CPA targets.
• Conduct keyword research, competitor analysis, and audience targeting.
• Create and test ad copies, creatives, and landing page strategies.
• Perform A/B testing and continuous optimization of campaigns.
• Monitor campaign performance using tools like Google Analytics (GA4), Google Tag Manager.
• Implement conversion tracking and pixel setup (Google & Meta).
• Generate weekly/monthly performance reports with insights and action plans.
• Work closely with the creative and content team for ad creatives.
• Identify growth opportunities and scale winning campaigns.

Required Skills & Qualifications

• 2–4 years of experience in Performance Marketing.
• Strong expertise in:
• Google Ads
• Meta Ads (Facebook & Instagram)
• Hands-on experience with:
• Google Analytics (GA4)
• Google Tag Manager
• Conversion tracking & pixel implementation
• Strong understanding of:
• CPC, CPA, ROAS, CTR, LTV
• Funnel optimization
• Experience in managing monthly ad budgets
• Good communication and reporting skills.
• Data-driven mindset with strong analytical ability.
• Experience with e-commerce / lead generation campaigns.

Good to Have

• Experience with LinkedIn Ads
• Knowledge of SEO basics
• Experience with marketing automation tools
• Basic understanding of landing page CRO

What We Offer

• Competitive salary
• Growth opportunities
• Collaborative work environment

Job Types: Full-time, Permanent

Pay: ₹600,000.00 - ₹800,000.00 per year

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person