Performance Marketing Specialist

We are looking for a skilled Performance Marketing Specialist with strong expertise in SEO, SMM, Google Ads, Meta Ads, and end-to-end campaign execution. The ideal candidate understands user behavior, has a strong visual sense, and can deliver high-impact digital campaigns that drive measurable business growth.

This role requires strong analytical thinking, creativity, and the ability to improve key performance metrics across ecommerce and service-based funnels.

Key Responsibilities

Performance Marketing

• Plan, execute, and optimize performance campaigns across Google Ads, Meta Ads, YouTube, and Display Networks.
• Improve key metrics including ROAS, CPA, CPC, CTR, and overall conversion rates.
• Implement audience segmentation, retargeting strategies, and funnel optimization.
• Conduct ongoing A/B testing for creatives, copy, and landing pages.
• SEO & Content
• Execute on-page, off-page, and technical SEO strategies to boost organic traffic.
• Conduct keyword research and competitor audits.
• Collaborate on content optimization to enhance search visibility.
• Social Media & Brand Growth
• Manage paid and organic campaigns across major social media platforms.
• Develop and suggest visually compelling content ideas aligned with target KPIs.
• Monitor engagement and refine social strategies.
• Analytics & Reporting
• Monitor performance via GA4, Search Console, GTM, and ad platform dashboards.
• Create weekly and monthly reports with actionable insights.
• Identify new growth opportunities through data analysis.
• Creatives & Visual Strategy
• Collaborate with designers to develop high-converting ad creatives.
• Suggest CRO improvements across landing pages and funnels.
• Ensure consistent visual and messaging quality across campaigns.

Required Skills & Experience

• 2–3 years of experience in performance marketing with proven success.
• Strong command over:
• Google Ads (Search, Display, Shopping, Performance Max)
• Meta Ads Manager
• SEO best practices
• SMM and conversion-focused content
• Deep understanding of ecommerce and digital service funnels.
• Strong visual judgment and analytical mindset.
• Experience with GA4, GTM, Search Console, and tracking tools.
• Ability to work independently and deliver measurable outcomes.

Preferred Qualifications

• Experience with ecommerce or multi-service digital platforms.
• Familiarity with UI/UX and CRO principles.
• Knowledge of email automation tools (Mailchimp, Klaviyo, HubSpot etc).
• Basic ability to create or direct ad creatives.

Job Type: Full-time

Pay: From AED10,000.00 per month

Experience:

• Performance marketing: 1 year (Preferred)

Work Location: Remote