Performance Marketing Specialist

We are looking for a highly analytical and results-oriented Performance Marketing Specialist with prior marketing agency experience. The ideal candidate should have handled multiple clients and managed performance-driven campaigns with measurable ROI.

Key Responsibilities:

Plan, execute, and optimize paid campaigns on Meta (Facebook & Instagram), Google Ads, and TikTok

Develop data-driven strategies focused on lead generation and sales conversions

Manage and allocate advertising budgets efficiently

Monitor KPIs including ROAS, CPA, CPL, CTR, and conversion rates

Perform A/B testing on ad creatives, audiences, and funnels

Implement pixel tracking, conversion APIs, and retargeting strategies

Prepare detailed performance reports with insights and improvement plans

Coordinate with creative team for high-converting ad creatives

Requirements:

2–4 years of proven experience in a marketing agency environment

Experience handling multiple brands/accounts simultaneously

Strong command over Meta Ads Manager and Google Ads

Solid understanding of funnels, tracking, and analytics tools

Strong analytical and problem-solving skills

Excellent reporting and communication skills

Job Details:

Location: DHA Phase 6, Karachi

Job Type: Full-time

Salary: Competitive (based on experience)

Timing: 10 am to 7 pm

Job Type: Full-time

Work Location: In person