Performance Marketing Specialist | Night Shift 8:00 PM to 5:00 AM

DEP LLC is a full-service digital marketing agency specializing in website development, SEO, and performance-driven marketing campaigns. For over 7 years, we’ve been helping businesses grow through effective digital strategies and transparent results. We’re now expanding our team and looking for a passionate Performance Marketing Specialist to join our growing family.

Position Overview:

As a Performance Marketing Specialist, you’ll be responsible for planning, executing, and optimizing paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other social platforms. You will play a key role in developing strategies that generate leads, improve ROI, and strengthen client relationships.

Key Responsibilities:

• Develop and implement paid media strategies across Google, Facebook, Instagram, LinkedIn, and YouTube.
• Manage, monitor, and optimize PPC campaigns to achieve client goals (CPC, CTR, ROAS, CPA).
• Conduct keyword research, competitor analysis, and audience segmentation to identify growth opportunities.
• Create compelling ad copies, visuals, and A/B test variations to improve campaign performance.
• Set up tracking using Google Tag Manager, GA4, and conversion pixels.
• Analyze campaign data and generate weekly/monthly performance reports.
• Stay updated with platform changes, algorithm updates, and new advertising tools.
• Collaborate with the content and design teams to align ad creatives with overall brand strategy.
• Suggest improvements in client strategies and assist the sales team with accurate campaign projections.

Qualifications & Skills:

• Proven experience (2+ years) managing Google Ads and Meta Ads campaigns.
• Strong understanding of digital marketing metrics (CPC, CTR, CPA, ROAS, etc.).
• Experience using Google Analytics (GA4), Google Tag Manager, and Meta Business Suite.
• Proficiency with keyword and competitor research tools (e.g., SEMrush, Ahrefs, Ubersuggest).
• Excellent analytical, problem-solving, and communication skills.
• Ability to manage multiple campaigns and clients simultaneously.
• Google Ads and/or Meta Blueprint Certification is a plus.

What We Offer:

• Competitive salary and performance bonuses.
• Opportunity to work with international clients.
• Supportive and growth-oriented work environment.
• Continuous learning and professional development opportunities.
• Long-term stability and room for career advancement.

Job Type: Full-time

Pay: Rs60,000.00 - Rs75,000.00 per month

Application Question(s):

• Which ad platforms are you most confident using? (Google Ads, Meta, LinkedIn, YouTube, TikTok, etc.)
• What KPIs do you consider most important when analyzing campaign success?

Education:

• Bachelor's (Preferred)

Experience:

• Google Ads and Meta Ads: 2 years (Required)

License/Certification:

• Google Ads, Meta Blueprint, HubSpot, etc (Preferred)

Location:

• Lahore (Required)

Work Location: In person