Personal Brand Expert (Organic Growth Strategist)

Full-Time | Remote | EST Hours

Are you a brand visionary with extensive content marketing experience?

We’re looking for an Organic Growth Strategist for our Personal Brand on Instagram... Think a combination of Matt Gray + Iman Gadzhi + Shelby Sapp.

This is a hands-on performance role — You’ll be mapping out the growth strategy, writing content, managing a small team, and optimizing the brand voice & image.

Growth into Head of Organic Acquisition Systems role possible and welcomed.

Whether building a new profile from scratch or improving an existing one... If you get excited by scaling a personal brand through core values & storytelling, this role is for you.

About Richard Yu

Richard turned a $500 digital product into an 8-figure online education empire.
Now, he teaches others how to do the same while documenting everything on Instagram and YouTube.

• YouTube: https://youtube.com/richardyu1
• Instagram: https://instagram.com/richardyuzee
• Secondary Instagram: https://www.instagram.com/richardyubiz/

Our brand is impact-driven, service-oriented, and rapidly scaling. Your mission is to help turn a high-growth personal brand into one of the most influential voices in business education.

Your Core Role

Own and scale the organic Instagram funnel. You’re the engine behind building a strong brand that attracts raving fans while driving potential clients to our Instagram.

You will:

• Map out a growth plan for our organic Instagram presence

• Establish us as an authority to attract the right audience for the brand

• Research competitors & do niche research to find what's working
  
• Strategize the brand across different organic platforms

• Create high-converting, nurturing, and storytelling content (carousels, stories, reels)

• Collaborate and lead the content creation team

• Repurpose content from our existing library of posts, clips, images, and B-roll footage

• Optimize and scale the funnel without being salesy
  
• Track performance and improve KPIs

Requirements

You Are

• A field athlete—you write, test, and launch content yourself
• A direct response operator—you speak offer, funnel, and media fluently
• A data-obsessed optimizer—you track everything and act on it
• A branding expert—you love building personal brands and positioning in the market
• A feed-native creative—you can write in Richard’s voice and hook the scroll
• A high-energy leader—you set your own goals and push for big outcomes
• A self-starter—you don’t wait for permission, you execute daily
  

You’ve Done This If…

• You’ve written dozens of posts that drove real growth of a personal brand
• You've gained 100k+ followers for a personal brand in the info space
• You’ve worked inside high-ticket coaching or online education brands
• You’ve operated in a fast-paced sales environment that expects results
• You have experience in managing large following Instagram page (Tiktok/Youtube/Linkedin experience is a plus)
  

This Role Is NOT for You If…

• You only wrote a few posts but never actually saw results
• You want to “manage” without writing copy yourself
• You need someone to set your goals or micromanage you
• You’ve never worked in a high-velocity, performance-driven environment

Benefits

Compensation

Base salary $5k-10k (plus Rev Share based on performance)

Ready to Build Something Big?

If you’re a creative, data-driven performance leader who wants to scale one of the most impactful personal brands in online business education—apply now.