Personal Brand & Growth Strategist

Overview

We are hiring a strategic growth leader to own and scale our personal brand and lead generation ecosystem.

This is not a social media manager role.

This position is responsible for turning content into consistent, qualified real estate leads.

You will manage freelancers, agencies, content direction, and growth strategy end-to-end.

Key Objective: Build a structured content and marketing system that generates consistent high quality real estate investor leads.

Core Responsibilities Growth & Lead Generation

• Design and execute strategy to generate leads from social platforms
• Build funnels, automations, and conversion systems
• Manage paid ads and performance metrics including CPL, ROI, and conversions

Content Strategy & Direction

• Define positioning, messaging, and content pillars
• Plan monthly content calendar
• Review scripts, edits, and content performance
• Guide creative direction (not primary editor)

Content Production (Hands On)

• Shoot and edit short form video content (approximately 10 videos per month) when required
• Capture high quality property, lifestyle, and personal brand content independently
• Ensure quick turnaround for time sensitive market opportunities
• Maintain quality standards across filming, lighting, framing, and editing

Team & Vendor Management

• Lead freelancers, editors, and agencies
• Ensure brand consistency and execution quality
• Build scalable systems and workflows

Platform Growth

• Oversee short form content output
• Manage audience engagement and inbound enquiries
• Identify trends and opportunities in the real estate market

Field Presence

• Attend shoots, events, and property visits
• Capture and direct daily content opportunities

Salary and Incentive

Salary plus performance incentive linked to lead generation and revenue impact.

Qualifications

• Minimum 3-4 years in brand growth, digital marketing, or content driven lead generation
• Real estate industry experience required
• Proven ability to generate leads from social media
• Strong strategic thinking and ownership mindset
• Experience managing freelancers or agencies
• Proactive and execution driven
• Arabic preferred
• Must have UAE driving licence and own car
• Must work on site daily (9am-6pm)