PLG Product Manager (Mid-Level, Onsite)

About Lucidya

Lucidya helps brands unlock the power of customer intelligence across the Middle East and beyond. As we expand our product suite, we’re introducing a Product-Led Growth (PLG) layer across our platform to make Lucidya fully self-serve. This means enabling users to onboard faster, discover value quickly, and adopt features with minimal friction.

To drive this vision, we are building a dedicated PLG squad, and we’re hiring a PLG Product Manager to lead it.

About the Role

This is a foundational role where you’ll build Lucidya’s PLG strategy from scratch. You will own the end-to-end self-serve journey -from signup to onboarding, activation, adoption, and expansion - ensuring users convert into active, paying, and loyal customers.

You’ll collaborate across Product, Design, Marketing, CX, and Engineering to create seamless user experiences, run growth experiments, and drive bottom-up adoption.

This is the role for you if you’re execution-focused, data-driven, and passionate about building self-serve SaaS products.

Requirements

Key Responsibilities

• Build & Own PLG Strategy: Define and execute Lucidya’s PLG playbook, covering onboarding, activation, and adoption.
• Map User Journeys: From signup to expansion, identify friction and design seamless flows.
• Drive Growth Experiments: Run A/B tests, trial optimizations, and funnel experiments.
• Improve Onboarding & TTV: Reduce time-to-value (TTV) and increase product stickiness.
• Analytics-Driven Decisions: Define and track key PLG metrics (activation, adoption, retention, expansion).
• Collaborate Cross-Functionally: Work with PMs, Marketing, CX, and Engineering to deliver experiments fast.
• Craft Onboarding Content: Partner with Product Marketing on emails, guides, and tutorials.
• Report Progress: Share insights, funnel analysis, and growth results with leadership.

Key Success Metrics (KPIs)

• Activation Rate % of users reaching the “aha moment.”
• Adoption Rate % of users engaging with key features.
• Time-to-Value (TTV) Speed from signup to first delivered value.
• Expansion Revenue (NRR) Upsells and cross-sells from usage.
• Onboarding Completion Rate % of users completing setup successfully.
• Churn Reduction (First 90 Days) Improved early retention.

First 90–120 Days Impact

First 90 Days:

• Deliver Lucidya’s first PLG playbook and onboarding flows.
Launch signup
• activation experiments.
• Redesign the self-serve onboarding experience.

Next 120 Days:

• Boost conversion & stickiness by 20-30%.
• Deploy PLG analytics dashboards.
• Align teams around a unified PLG growth narrative.

What We’re Looking For

• Experience: 5+ years in Product Management, including 2+ years in PLG or Growth roles.
• Domain: SaaS background (preferably B2B SaaS), with experience in self-serve products like Notion, HubSpot, Intercom, or Amplitude.
• Proven Track Record: Building PLG or growth strategies from scratch; optimizing onboarding and activation flows.
• Analytical: Data-driven mindset, comfortable with Mixpanel, Amplitude, GA4, Hotjar, or similar tools.
• Technical Comfort: Worked closely with engineers, APIs, and data pipelines.
• Languages: Arabic speaker (preferred).
• Location: Must be willing to relocate to Riyadh (onsite role).

Skills & Qualities

• Growth Mindset: Passionate about experimentation and iteration.
• Cross-Functional Leadership: Able to influence CX, Marketing, Product, and Engineering.
• Storytelling & Communication: Can explain insights simply and persuasively.
• User Empathy: Deep understanding of customer psychology and behavior.
• Speed & Adaptability: Thrives in ambiguity and builds from scratch.

Benefits

Why Join Us

• Shape the future of Lucidya’s growth strategy by building PLG from zero.
• Directly influence onboarding, activation, and retention loops.
• Work with cutting-edge PLG tools and SaaS growth tactics.
• Collaborate with a cross-functional, global-focused team.
• Have real ownership - your work will drive measurable business growth.

Ready to build Lucidya’s PLG future? Apply now and be part of our growth story.