Podcast & Digital Marketing Producer: Haslam College of Business - UTK

The Haslam College of Business Office of Marketing & Public Relations seeks a Podcast and Digital Marketing Producer (Full-Time, Exempt). This position oversees the development, production, and promotion of a business college podcast and related digital marketing campaigns. This role blends content strategy, research, digital storytelling, and audience engagement to expand the reach and impact of podcast programming across digital platforms. The Podcast and Marketing Producer unites communications, marketing, and academic partners to facilitate podcast content creation and digital promotion using social media and SEO/GEO/AEO best practices. This role directly influences the visibility, reputation, and audience engagement of Haslam's podcast initiatives and digital marketing efforts, supporting college and institutional storytelling and outreach.

Podcast Content Development:

• Serve as the subject matter expert to inform and shape the content of the HCB podcast
• Research, identify, and select potential podcast guests aligned with university priorities, academic expertise, and audience interests
• Develop and present episode concepts, discussion topics, and interview questions
• Prepare background research and briefing materials for podcast episodes
• Coordinate editorial planning, content calendars, and podcast-related activities
• Align podcast themes and messaging with institutional brand, mission, and storytelling goals
• Identify trends in higher education and student life to inform episode topics
• Draft episode outlines, show notes, titles, and promotional copy
• Review and refine content to ensure accuracy, clarity, and consistency with university standards
• Evaluate listener feedback and engagement metrics to inform future content decisions

Digital Marketing & Promotion:

• Develop and execute digital marketing strategies to promote podcast episodes and related initiatives
• Create compelling written and visual content to support podcast promotion across websites, social media platforms, digital ad campaigns, email campaigns, and other digital channels
• Apply SEO/GEO/AEO best practices to podcast descriptions, digital ads, show notes, web pages, and promotional content to increase discoverability and engagement
• Generate data-informed improvements to content strategy and digital outreach
• Coordinate with designers, videographers, and marketing colleagues to produce creative promotional materials

Social Media Management & Engagement:

• Manage and monitor social media accounts for the HCB podcast, including content creation, scheduling, posting, and community engagement
• Track audience engagement, respond to comments and messages as appropriate, and help foster an active online community
• Analyze social media and podcast performance metrics to inform content and promotional strategies
• Be primary content creator and manager of college-owned podcast social media accounts
• Episode and overall reporting of podcast analytics to college partners and admin

Collaboration & Support:

• Coordinate with campus partners, host, staff, agency partners, and external guests to support podcast production and promotion
• Stay current on podcasting trends, digital marketing best practices, and higher education communications strategies
• Perform other related duties as assigned

Required Qualifications

• Education: Bachelor’s Degree in Communications, Marketing, Journalism, Digital Media, or related field
• Experience: 2–4 years of experience in podcast production support, digital marketing, social media management, or content development
• Knowledge, Skills, Abilities:
  • Excellent organizational and project management skills
  • Strong research and interview preparation abilities
  • Creative thinker with attention to detail
  • Ability to work collaboratively and manage multiple priorities in a deadline-driven environment
  • Strong writing and editing skills with the ability to tailor content for multiple platforms
  • Working knowledge of SEO principles and digital content optimization
  • Experience managing social media platforms and engagement strategies
  Experience managing digital ad campaigns
  

Preferred Qualifications

• Experience:
  • Experience working in higher education, media, or mission-driven organizations
  • Experience using analytics tools to measure digital performance
• Knowledge, Skills, Abilities:
  • Familiarity with podcast production workflows, platforms, and distribution channels
  Basic knowledge of audio or video editing tools
  

Work Location

• Location: Knoxville, TN

• This position is hybrid, with 4 days in office and 1 day remote.

Compensation and Benefits :

• UT market range: 09

Application Instructions

To express interest, please submit an application with the noted below attachments.

• Resume
• Cover Letter
• List of 3 Professional References

• Candidates are encouraged, though not required, to share a portfolio or link to any previous work, including campaign elements, creative assets, or production samples that demonstrate their experience.
  

About The College/Department/Division

The Office of Marketing and Public Relations at the Haslam College of Business is dedicated to maintaining the college’s brand and identity while sharing the compelling stories of its students, alumni, faculty, and staff. Our work spans marketing campaigns, public relations, advertising, and analytics. We support executive and strategic communications for senior leadership and manage a range of publications and digital channels to shape and amplify the college’s voice.

About the Haslam College of Business

The Haslam College of Business, founded in 1914, sets the standard in developing future business leaders whose work positively impacts the world. More than 11,000 undergraduate, graduate and executive education students are taught by 290 faculty with dedicated staff members facilitating their needs. Haslam programs consist of seven departments and nine undergraduate majors. Its eight centers, institutes and forums, as well as its myriad graduate and executive education programs, reach across the for profit, not-for-profit and governmental sectors of business, with a heavy emphasis on practical research. UT was founded in 1794 and was designated as Tennessee’s land-grant institution in 1879.