PPC Executive (Night Shift)

Job Summary

We are looking for a skilled PPC Executive to manage and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate will have hands-on experience with Google Ads, Meta Ads, keyword research, campaign optimization, and performance analysis to maximize ROI and lead generation.

Key Responsibilities

• Plan, create, and manage PPC campaigns on Google Ads, Meta Ads, Bing Ads, and other digital platforms.
• Conduct keyword research and competitor analysis to identify growth opportunities.
• Monitor campaign performance and optimize bids, budgets, and targeting strategies.
• Create and test ad copies, landing page recommendations, and campaign structures.
• Track and analyze key performance metrics including CTR, CPC, CPA, ROAS, and conversions.
• Manage display, search, remarketing, shopping, and video advertising campaigns.
• Generate daily, weekly, and monthly performance reports.
• Conduct A/B testing to improve campaign effectiveness.
• Monitor advertising budgets and ensure efficient spending.
• Collaborate with SEO, content, and design teams to improve campaign outcomes.
• Stay updated with the latest PPC trends, platform updates, and industry best practices.

Requirements

• Bachelor's degree in Marketing, Business Administration, IT, or a related field.
• 2–4 years of hands-on experience in PPC and paid advertising.
• Strong expertise in Google Ads and Meta Ads Manager.
• Experience with Google Analytics 4 (GA4) and Google Tag Manager.
• Excellent analytical and reporting skills.
• Strong understanding of conversion tracking and campaign optimization.
• Ability to manage multiple campaigns simultaneously.
• Excellent communication and problem-solving skills.

Preferred Skills

• Google Ads Certification.
• Experience with Bing Ads and LinkedIn Ads.
• Knowledge of SEO and landing page optimization.
• Experience working with international clients and lead generation campaigns.
• Proficiency in Excel and reporting dashboards.

Pay: Rs80,000.00 - Rs120,000.00 per month

Work Location: In person