PPC / Lead Gen Specialist

Role Overview:

We are seeking a skilled PPC Specialist to manage, optimize, and scale paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and other digital channels. You will play a key role in driving qualified leads, improving ROI, and supporting the overall marketing strategy.

Key Responsibilities:

• ⁠Develop, implement, and manage paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms.
• ⁠Conduct keyword research, competitor analysis, and audience targeting to maximize campaign performance.
• ⁠Continuously monitor, analyze, and optimize campaigns to meet business KPIs (CPL, ROI, conversion rates).
• ⁠Collaborate with the marketing team to align PPC campaigns with brand strategy and marketing initiatives.
• ⁠Prepare performance reports and insights for leadership, providing actionable recommendations for growth.
• ⁠Stay updated with industry trends, algorithm updates, and best practices in paid advertising.

Requirements:

• Minimum 3+ years experience managing high-conversion PPC campaigns.
• ⁠Strong command of keyword research, bid strategies, audience segmentation, and conversion tracking.
• ⁠Familiarity with funnel optimization and retargeting strategies.
• ⁠Proficiency with tools like Google Ads, GA and GA4, etc.
• ⁠Clear understanding of CPL/CPA benchmarks in creative service markets.

Why Join CodeLabs?

• ⁠Be part of a dynamic and creative team shaping the future of our brand.
• ⁠Hands-on experience managing campaigns for diverse digital products and services.
• ⁠Opportunity to implement innovative strategies and see measurable results.
• ⁠Growth opportunities in marketing leadership roles.

Job Type: Full-time

Work Location: In person