PPC / SEM Specialist — Google & Meta Ads (On-site, Karachi)

Job Type: Full-time
Location: Gulshan-e-Iqbal, Karachi, Pakistan (On-site only)

Compensation : Competitive Salary

About ABS International

ABS International is a performance-driven digital marketing company. We run high-ROI campaigns for local and global clients and we’re hiring a PPC / SEM Specialist to scale Google & Meta results with clean tracking and clear KPIs.

What you’ll do

• Build, launch, and optimize campaigns in Google Ads (Search/PMAX/Display/YouTube) and Meta Ads; Bing Ads is a plus.
• Own keyword & audience strategy, negatives, match types, geo & device splits.
• Set up and maintain conversion tracking (GA4 + GTM, pixels, CAPI); validate events.
• Manage budgets & pacing; hit CPA/ROAS targets; publish weekly Looker/GA4 reports.
• Plan and run continuous A/B tests (ads, bids, audiences, landing pages).
• Collaborate with content/design/dev to improve landing page CVR.

Must-have

• 1–3 years hands-on PPC (Google Ads required; Meta/Bing nice to have).
• Working knowledge of GA4 & GTM; able to debug tags/events.
• Strong Excel/Sheets skills (pivots, lookups) and comfort with Looker Studio.
• Clear written & verbal communication; on-site availability in Karachi.

Nice-to-have

• E-commerce feed management (Merchant Center), PMAX structure, offline conversion imports.
• Experience with lead-gen quality controls (duplicate blocking, form validation).

Success metrics (first 90 days)

• Ship clean tracking for all active accounts (GA4/GTM validated).
• Reduce blended CPA by 10–20% or lift ROAS by 15% on priority campaigns.
• Maintain >95% pacing accuracy vs. monthly budget and a live test plan each week.

What we offer

• Base salary Competitive Salary
• Paid certifications & upskilling budget; path to Senior PPC / Paid Media Lead.
• Modern tool stack and a collaborative, data-first culture.

How to apply
Use Indeed Apply (CV required). Shortlisted candidates are contacted within 48 hours for a brief screening.

Job Type: Full-time

Work Location: In person