PPC Specialist

About Us

Orvador is a sustainable digital marketing agency based in Mohali that elevates purpose-driven brands and NGOs using data-driven SEO, content, and performance marketing strategies. We partner with mission-led organisations and sustainable e-commerce brands to amplify their impact online through ethical, results-focused digital growth.

Job Overview

We are looking for a results-driven and analytical PPC specialist with 3–4 years of hands-on experience managing paid advertising campaigns across Google and Meta platforms. The ideal candidate must have strong expertise in e-commerce campaigns, lead generation, data-driven optimisation, reporting, and client communication.

You will be responsible for planning, executing, optimising, and scaling paid campaigns to drive measurable ROI.

Key Responsibilities

1. Campaign Management

• Plan, create, manage, and optimise PPC campaigns across:
• Google Ads
• Meta Ads
• Manage e-commerce performance campaigns (ROAS-focused).
• Handle lead generation campaigns with CPL targets.
• Conduct keyword research, audience targeting, and competitor analysis.
• Set up tracking via Google Tag Manager & GA4.

2. Data-Driven Optimization

• Implement data-driven bidding strategies.
• Highly data-driven approach to campaign management.
• Optimise campaigns based on: CTR, CPC, CPA, ROAS
• Conversion rate & funnel performance
• Conduct A/B testing for ads, landing pages, and creatives.
• Analyse performance using Google Analytics, Ads Manager & reporting tools.

3. Reporting & Analysis

• Prepare weekly & monthly performance reports.
• Provide insights and actionable recommendations.
• Create performance dashboards.
• Monitor and improve campaign ROI.

4. Client Communication

• Handle client calls and meetings.
• Present campaign performance and strategy updates.
• Understand client business goals and align campaign strategies.
• Provide strategic suggestions for growth and scaling.

5. Budget & Strategy Planning

• Manage monthly ad budgets efficiently.
• Forecast performance and scaling opportunities.
• Develop campaign strategies aligned with business objectives.

Required Skills & Qualifications

• 3–4 years of proven experience in PPC management.
• Deep understanding of:
• Google Ads & Meta Ads
• Conversion tracking & GA4
• Google Tag
• Experience in data-driven campaign optimisation.
• Strong analytical and reporting skills.
• Excellent communication and client-handling skills.
• Ability to manage multiple accounts simultaneously.

Preferred Qualifications

• Google Ads & Meta Certifications.
• Knowledge of CRO (Conversion Rate Optimisation).

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Experience:

• Performance marketing: 3 years (Required)

Location:

• Mohali, Punjab (Required)

Work Location: In person