PPC Specialist / Executive

We are looking for a detail-oriented and results-driven PPC Specialist to join our growing marketing team. The ideal candidate will be responsible for planning, executing, and optimizing paid campaigns across multiple platforms to drive quality traffic and conversions.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns on Google Ads, Bing, Meta (Facebook & Instagram), LinkedIn, and other channels.
• Conduct keyword research, competitor analysis, and audience segmentation to identify high-performing opportunities.
• Monitor daily campaign performance and adjust strategies to improve ROI and reduce CPA.
• Track, analyze, and report key performance metrics (CTR, CPC, CPA, ROAS, etc.).
• Manage budgets effectively and forecast monthly ad spend.
• Stay updated with the latest PPC trends, algorithm updates, and best practices.
• Collaborate with SEO, content, and analytics teams for campaign alignment.
• Conduct A/B testing on ad creatives, bidding strategies, and landing pages.
• Generate detailed performance reports with actionable insights.

Requirements

• Bachelor’s degree in Marketing or a related field.
• Minimum 1 year of proven experience in PPC campaign management.
• Strong knowledge of Google Ads, Google Analytics, and Meta Ads Manager.
• Excellent analytical and Excel/Google Sheets skills.
• Experience with campaign tracking and reporting tools.
• Google Ads Certification (preferred).

Benefits

• Market Competitive Salary
• Yearly Bonus
• Fuel & Maintenance Allowance
• Paid Leaves
• Medical Coverage
• Postpaid SIM

Location: Bahria Town, Karachi

To Apply: Send your resume to careers@youronlineconversation.com with the subject line “PPC Specialist – BTK Karachi”.

Job Type: Full-time

Work Location: In person