PPC Specialist (Internet TV Cable )

Job Overview:

We are seeking a results-driven PPC Specialist with expertise in managing paid advertising campaigns for the Internet, TV, and Cable industry. The ideal candidate will be responsible for creating, executing, and optimizing campaigns across Google Ads, Bing Ads, and social media platforms to generate qualified leads and drive customer acquisition.

Key Responsibilities:

• Plan, create, and manage PPC campaigns across Google Ads, Bing, Facebook, Instagram, and other platforms.
• Conduct keyword research, competitor analysis, and audience targeting for the Internet, TV, and Cable sector.
• Write compelling ad copies, select creatives, and manage landing page optimization to maximize conversions.
• Monitor campaign performance and make data-driven adjustments to improve ROI and reduce CPL (Cost per Lead).
• Track, analyze, and report campaign performance (CTR, CPA, CPC, ROAS).
• Manage budgets and ensure campaigns are delivered within allocated spend.
• Collaborate with sales and marketing teams to align campaigns with promotions, bundles, and seasonal offers.
• Stay updated with industry trends, algorithm updates, and competitor strategies.

Requirements:

• Proven experience 4 years+ in managing PPC campaigns, preferably in telecom, ISP, or subscription-based services.
• Strong knowledge of Google Ads, Bing Ads, Facebook Ads Manager, and YouTube Ads.
• Proficiency with analytics tools (Google Analytics, Data Studio, SEMrush, etc.).
• Strong analytical skills with ability to interpret data and provide actionable insights.
• Excellent communication and copywriting skills.
• Ability to work in a fast-paced, target-driven environment.

Location: Garden Town, Lahore

Job Type: Full-time

Pay: Rs100,000.00 - Rs150,000.00 per month

Experience:

• PPC Specialist: 2 years (Preferred)

Work Location: In person