Principal Marketing Officer

Job Description

• Develop and implement comprehensive marketing and communication strategies and annual plans.
• Supervise marketing campaigns for all services and events, ensuring effectiveness and impact.
• Lead strategic partnerships and coordinate contracts and agreements with local and international entities.
• Oversee the creation of promotional materials and ensure corporate identity compliance.
• Guide and support the Marketing team to deliver high-quality outcomes.
• Manage website and social media content, ensuring quality and engagement.
• Monitor marketing performance, analyze results, and prepare reports with recommendations.
• Organize community, cultural, and promotional events locally and internationally with the related departments and partners.
• Support sponsorship and funding initiatives to enhance Library programs.
• Develop and execute a comprehensive SEO strategy to improve the Library’s online visibility, organic search rankings, and website traffic.
• Lead the Library’s Corporate Social Responsibility (CSR) initiatives, including developing and implementing community-focused programs and partnerships.
• Coordinate with relevant stakeholders to ensure CSR activities align with the Library’s mission and the broader goals of Dubai's government.
• Manage the communication and promotion of CSR initiatives across all marketing channels.
• Track, measure, and report on the impact of all CSR and SEO efforts.
• Perform other related duties as assigned by the direct supervisor.
  
  

Qualifications

• Bachelor’s degree in Marketing or a related field.
• 5-7 years of progressive experience in marketing and communications activities, with proven experience in SEO management and CSR initiatives.
  
  

Mohammed Bin Rashid Library was established by law no.14 in 2016 in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai, to develop a knowledge society in Dubai and the UAE. As one of the most ambitious cultural and intellectual initiatives in the Arab world, the library's design was inspired by the 'Rehal', the traditional wooden book rest.

The Library aims to spark a passion for knowledge throughout UAE society, especially the youth, in addition to the conservation and promotion of Arabic literature, culture, and heritage by supporting and promoting reading, research, creativity, and entrepreneurship. Therefore, the Library offers free access to a unique collection of books and other knowledge resources.

Contact Details - Mohammed Bin Rashid Library

P.O. Box: 9040 Dubai UAE

Tel.: 047073333

E-mail: info@mbrl.ae

Ask Dubai Tel: 600 560 000

For more information, visit our website

Job Category

Marketing, Promotion and Events

Advertiser

Dubai Government

Educational-level

Bachelor

Required Nationality

UAE Only

Monthly Salary

20001-30000

Schedule-Time

Full time

Job Posting

16/09/2025

Unposting Date

Ongoing