Product Marketing Specialist

Job Type
Contract

Overview
PROtect is seeking a Product Marketing Specialist (Contractor) to help shape our product marketing strategy and bring it to life through clear messaging, strong technical and customer-facing content, and go-to-market support. This role will support our IDMS product and an AI-focused product, partnering closely with product, marketing, and business development to strengthen our story, improve conversion, and support growth.

Time Commitment & Path

• 10–15 hours/week (contract)

Key Responsibilities

• Define ICPs and personas for priority segments and buying roles across SMB, mid-market, and/or enterprise
• Build and maintain a messaging framework (positioning, value props, proof points, differentiation, objections)
• Develop customer-facing and internal assets, such as: product/solution one-pagers, briefs, web copy, FAQs, and light sales enablement as needed
• Create and optimize email nurture content aligned to personas and stages (awareness ? consideration ? decision)
• Collaborate with marketing, product, business development, and leadership and other team members to ensure consistent messaging across campaigns, content, and event activations
• Conduct market/competitive research to support positioning and content direction

Requirements

• SaaS product marketing experience required (experience supporting SMB, mid-market and/or enterprise audiences)
• Strong writing and editing skills; able to translate technical concepts into clear customer value
• Comfortable working cross-functionally and moving deliverables forward with minimal oversight
• Organized, responsive, and able to manage multiple workstreams in a part-time cadence

Nice to Have

• Experience in or exposure to NDT (non-destructive testing) or industrial inspections
• Familiarity or experience marketing AI-enabled products

What Success Looks Like (first 60–90 days)

• Documented ICPs/personas with clear use cases, pains, and buying triggers
• A usable messaging framework adopted across Marketing/Content/Events
• At least one email nurture sequence drafted and ready to deploy (or in-market with early performance learnings)

PROtect Perks:

• Health, Dental, Vision
• HSA/FSA
• HSA Company Match
• 401K with up to 4% Match, 100% Vested immediately
• PTO
• Free Mental Health Courses and Resources
• Free Financial Coaching Classes/Resources
• Clear Career Advancement Opportunities
• Continued Education Reimbursements
• Relocation/Travel Opportunities
• Referral Bonuses for top talent
• Business Development Bonuses
• Monthly Safety Competitions with Prizes
• Annual Competitions with Prizes