Product Specialist

Product Development (Waterproofing only)

Lead & own technical & administrative management of assigned product category.

o Assist in conceptualization of new products -through market connect and take system / administrative responsibility (along with R&D TS) to manage PI2M process right from ideation till post launch / extension of the launch.

o By actively driving cross functional teams to meet project milestones.

o To align with R&D TS for market trials during the feasibility stage.

o To coordinate with Product Category Manager / Head; for branding w.r.t Artwork, Packing Designing, POPS, Launch Docket, AVs, Training Module etc..

• New Product Development (NPD): understanding of product applications, collection, and processing of product related feedback & proving inputs for improvement/modifications. Across both new products and renovation of existing products.

• Project Stage Validation: - To take complete ownership of Product as well as Packaging during large market trials. Validation of product as per application methodology w.r.t SOPs, Dos and Don’ts and Product Recommendation.

• Products Under Launch (PUL): closely work with end users to gather market feedback for PUL’s & provide timely inputs for any product improvement, application techniques

• Design & Develop Protocols / Test Module for conducting larger customer field trials, documentation on data analysis and feedback to R&D / Marketing.

• Owns the PMR process including stage gate reviews, improvement in product performance, resolution of product complaints.

• Packaging Development: - Finalize the Design input in PDIF for Pi2M. Evaluation of Product Stability, Package Compatibility, Application Feasibility in various options in coordination with R&D and TS and select feasible and commercially viable Packaging Option. To give close support to the field with effective resolution for Packaging related complaints involving Pack Dev, Operation and FGQA.

Ensuring Complaint Resolution and Customer Satisfaction

• Continuously educating and guiding to field team for raising customer complaints in PCMS System. Supporting field team for prompt external closure and effectively coordinate with stakeholders - for internal customer complaint review and conclusion.

• Understanding current Practices from users, Gaps in Current Product Offering, and converting them to actionable insights for new product development or improvement of our current products.

• Identify Opportunities through market insight/ market trends/ market research through market visits, Customer Immersion and influencers leading to conceptualize improvements in product performance and new development.

Demand Generation –

• Designing content for demand generation (for existing products and NPD’s):

o Provide technical inputs based on user & application understanding for development of modules, audio-video guides & continuously look to improve/refresh them.

o Drive and Monitor the effectiveness of demo tools that show-case unique product benefits / features and differentiate against competition to gain market share.

o Work with Technical Services team for demo tools and co-ordinate with field team for helping to execute the plan designed by Category head.