Program Specialist II, Social Media Specialist, Grade N21

About the Position

Please note: The salary range above represents this position’s earning potential. The anticipated hiring range for this position will be $70,556 - $112,166 based on the candidate’s qualifications and experience.

WHO WE ARE

The Montgomery County Police Department (MCPD) is made up of approximately 1,300 sworn officers and approximately 650 support personnel. The Police Department was established in 1922, and today is responsible for providing service to a County with a population of over one million people.

WHO WE ARE LOOKING FOR

The Montgomery County Department of Police Recruitment Section, within the Personnel Division is seeking a creative and motivated Social Media Specialist to join our team. This employee will manage the Recruitment Section’s social media presence, create engaging digital content, and support recruitment efforts by highlighting career opportunities in law enforcement. This employee will act as an official spokesperson for the department on social media and may work as a liaison between the police department and the community, working to increase recruiting, foster positive relationships, and provide timely information, transparency and bolster interaction and engagement. The employee will work directly with the Recruitment Team, working to promote the department, engage the community, and attract qualified applicants.

What You'll Be Doing

• Produce high-quality multimedia content, including graphics, videos, and live-streaming events

• Create content for social media platforms that align with the department’s goals (create multimedia content such as photos, videos, graphics, infographics, written posts, reels, stories, etc., to engage the community and promote department initiatives)

• Create flyers and signage

• Develop and implement a comprehensive social media strategy to enhance public engagement and awareness and achieve department goals (ensure all content aligns with the department’s branding and communication guidelines)

• Manage daily postings and interact across all social media platforms; monitor and respond to comments, questions, and messages from the public on social media platforms in a timely fashion and foster positive engagements with users across all channels

• Monitor social media trends and analyze engagement metrics to optimize content and strategy

• Help the Recruitment Team with marketing and attending job fairs and local events

• Run advertising campaigns utilizing social media ad

Minimum Qualifications

Experience: Two (2) years of professional experience managing social media for a public agency, government agency, or corporate brand.

Education: Graduation from an accredited college or university with a Bachelor's Degree in Communications, Journalism, Digital Media or a related field.

Equivalency: An equivalent combination of education and experience may be substituted.

Preferred Criteria, Interview Preferences

• Experience with Social Media Management (platforms: Facebook, Instagram, YouTube, TikTok).

• Experience in graphic design and video editing software.

• Experience managing and drafting social media content in a public safety setting.

• Experience with photo editing and video creation (utilizing apps such as Canva/Photoshop/iMovie/and others)

IMPORTANT INFORMATION

The Office of Human Resources (OHR) reviews the minimum qualifications of all applicants, irrespective of whether the candidate has previously been found to have met the minimum requirements for the job or been temporarily promoted to the same position. This evaluation is based solely on the information contained in the application/resume submitted for this specific position.

Montgomery County Government(MCG) is an equal opportunity employer, committed to workforce diversity. Accordingly, as it relates to employment opportunities, the County will provide reasonable accommodations to applicants with disabilities, in accordance with the law. Applicants requiring reasonable accommodation for any part of the application and hiring process should email OHR at Hiring@montgomerycountymd.gov. Individual determinations on requests for reasonable accommodation will be made in accordance with all applicable laws.

MCG also provides hiring preference to certain categories of veterans and veterans/persons with a disability. For more information and to claim employment preference, refer to the Careers webpage on Hiring Preference.

All applicants will respond to a series of questions related to their education, relevant experience, knowledge, skills, and abilities required to minimally perform the job. The applicant's responses in conjunction with their resume and all other information provided in the employment application process will be evaluated to determine the minimum qualifications and preferred criteria or interview preference status. Based on the results, the highest qualified applicants will be placed on an Eligible List and may be considered for an interview. Employees meeting minimum qualifications who are the same grade will be placed on the Eligible List as a "Lateral Transfer" candidate and may be considered for an interview.

This will establish an Eligible List that may be used to fill both current and future vacancies.

If selected for consideration for this position, you may be required to provide evidence that you possess the knowledge, skills, and abilities indicated on your resume.

Montgomery County Ethics Law: Except as provided by law or regulation, the County's "Public Employees" (which does not include employees of the Sheriff's office) are subject to the County's ethics law including the requirements to obtain advanced approval of any outside employment and the prohibitions on certain outside employment. The outside employment requirements of the ethics law can be found at 19A-12 of the County Code. Additional information about outside employment can be obtained from the Ethics Commission website.