Public Relations Account Executive

About Relevance International

Relevance International was established in 2013 in New York as a premier, woman-owned, full-service public relations (PR), brand-building and digital media agency passionate about delivering strategic results and generating media waves through industry firsts and innovative campaigns.

With offices in New York, London, Los Angeles, and from April 2025, Dubai, Relevance International is ideally positioned to help its growing client base reach audiences throughout the world. Our collaborative way of working means that all team members will have the opportunity to be hands-on with our global and local accounts. We offer monthly in-house training sessions in topics that are part of our daily working lives, and opportunities to connect with peers in our European and US offices.

As a team we work across a number of sectors, but our specialism lies in luxury real estate, hospitality and lifestyle.

What it’s like to work at Relevance International

• Dynamic hybrid work environment
• Generous PTO policy in addition to being closed the last week of the year.
• Summer Fridays
• “Work from anywhere” 2 weeks per year
• Excellent career development with external and internal training programs for all employees.
• Reviews twice a year and regular coaching and mentoring sessions for all staff.

Key Responsibilities

Media Engagement

• Build and nurture relationships with key local and regional media.
• Develop, manage and maintain strong media lists using Cision (or alternative).
• Update media lists and proactively look for new reporters and publications to add
• Have a strong understanding of the importance of media relations.
• Develop a good understanding of the Tier 1 media relevant to our clients, the stories they publish and what opportunities could present for clients.
• Distribution of press releases, and media follow up.
• Effectively and frequently pitch stories by phone as well as email, sechelping to build relationships and secure quality placements

Reporting and Account Admin

• Active participation in account meetings, both internal and external.
• Drafts agendas for client meetings, and notes / minutes which should be shared internally, approved and with the client no more than 24hrs after the meeting.
• Coordinate and schedule internal meetings proactively.
• Conduct research, as needed.
• Monitor media for clients.
• Proactively monitor for media coverage.
• Regularly clip, file and send digital and print press placements
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• Helps fellow junior staff with questions and edits
• Proactively keep the account moving, and suggest ideas and next steps for clients.
• Manage and keep up to date the internal asset libraries.

Candidate Profile

• 1-2 years experience in an agency environment.
• Good media contacts.
• Has knowledge of and commitment to increase knowledge of real estate, hospitality, luxury, and travel industries, dependent upon client focus
• Social Media skills and understanding of different channels.
• Strong notetaker and researcher.
• Highly responsive to team members and clients.
• Strong organizational skills with attention to detail,
• Strong writing skills.
• Effective interpersonal and communication skills both written and verbal.
• Team player with a positive, can-do attitude
• Solution-oriented
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• Strong research skills
• Self-directed, proactive, and independently capable of managing workload so deadlines are met
• Flexible, able to work under pressure and changing priorities
• Proficient in Microsoft Word, Excel, PowerPoint, Google Programs and Outlook (electronic scheduling)

EDUCATIONAL/EXPERIENCE REQUIRED/PREFERRED

• Bachelor Degree – Public Relations, Communications or Related Degree
• 3+ years relevant experience

Salary: AED 10k-13k per month, based on experience.

DISCLAIMER : Duties, responsibilities and activities of the position may change or new ones added at any time with or without notice