Public Relations Communication Coordinator

Our Story

Asteri exists to empower us to shine our light in the world. Inspired by where we come from, excited for where we will go together. Beauty trends come and go, but Arabia is arguably where it all began. The art of makeup has deep roots in the Middle East, and it’s time to share what we’ve learned.

Born in Arabia. Raised to Take on the World.

Even in the face of the world’s most extreme weather, the women of Arabia have high expectations of their makeup. Asteri’s smart formulas rise to the challenge through problem-solving, skin-loving solutions that last throughout the day.

Role Overview

The Public Relations & Communication Coordinator will support the development and execution of communication strategies that strengthen Asteri Beauty’s brand presence in the market. This role involves handling media relations, managing PR campaigns, coordinating influencer collaborations, and ensuring consistent brand messaging across all internal and external platforms.

Key Responsibilities

Public Relations & Media

• Assist in planning and executing PR campaigns to increase brand awareness and media visibility.
• Draft, edit, and distribute press releases, media kits, and brand statements.
• Build and maintain relationships with beauty editors, journalists, bloggers, and key media outlets.
• Track and analyze media coverage, preparing regular PR reports.

Communications & Branding

• Ensure consistent brand messaging across all communication channels.
• Support in creating content for press releases, newsletters, speeches, and corporate announcements.
• Coordinate internal communication activities to keep employees engaged and aligned with brand values.
• Monitor industry trends, competitors, and media activity to identify opportunities.

Influencer & Community Engagement

• Collaborate with influencers, brand ambassadors, and partners to amplify brand campaigns.
• Manage PR packages, product seeding, and gifting to influencers and media.
• Support event planning, product launches, and sponsorships to boost brand visibility.

Digital & Social Media Support

• Assist in managing PR-related content on digital platforms.
• Work with the social media team to amplify PR campaigns across online channels.
• Monitor customer and community sentiment and provide insights for brand communication improvements.

Qualifications & Skills

• Bachelor’s degree in public relations, Communications, Marketing, or related field.
• At least 1 year of experience in PR, communications, or marketing (preferably in beauty, fashion, or lifestyle industries).
• Excellent organizational skills with the ability to manage multiple projects.
• Ability to work in a fast-paced environment and collaborate with cross-functional teams.