Regional Sales Manager

Job Purpose:

We are looking for an experienced and results-driven Regional Sales Manager to lead our sales operations in the assigned territory. The ideal candidate will have a strong background in FMCG sales, regional distribution management, team leadership, and achieving revenue growth targets.

Key Responsibilities:

• Develop and implement effective sales strategies to increase FMCG product sales and market share in the assigned region.
• Lead, motivate, and manage the regional sales team, area sales managers, and sales officers to achieve monthly and annual sales targets.
• Identify and develop new business opportunities, channels, and key accounts to expand regional coverage.
• Build strong relationships with distributors, retailers, wholesalers, and key stakeholders.
• Monitor market trends, competitor activities, and provide insights to improve market positioning.
• Ensure effective route-to-market (RTM) strategies and execution.
• Oversee sales forecasting, budgeting, and reporting for the region.
• Conduct regular market visits to ensure visibility, availability, and merchandising of products.
• Ensure timely collection of payments and manage credit limits for distributors.
• Coordinate closely with marketing, supply chain, and finance teams to ensure smooth operations.

Requirements:

• Bachelor’s degree in Business Administration, Marketing, or related field (MBA preferred).
• 5–8 years of proven experience in FMCG sales management, with at least 2 years in a regional leadership role.
• In-depth knowledge of distribution management, channel sales, and modern trade/general trade.
• Strong leadership, negotiation, and communication skills.

Job Type: Full-time

Work Location: In person