Regional Sales Manager – FMCG

Job Summary:
We are seeking a results-oriented Regional Sales Manager to oversee sales operations within the assigned territory. The ideal candidate will have strong FMCG experience, expertise in distribution management, and a proven track record of driving revenue growth.

Key Responsibilities:

• Develop and execute regional sales plans to achieve revenue and market share targets.
• Lead and supervise Area Sales Managers and Sales Officers to meet monthly and annual sales goals.
• Expand distribution network and identify new business opportunities, including key accounts and emerging channels.
• Maintain strong relationships with distributors, wholesalers, retailers, and trade partners.
• Monitor competitor activity, market trends, and pricing strategies to strengthen market positioning.
• Ensure effective Route-to-Market (RTM) implementation and optimal product availability.
• Prepare sales forecasts, manage regional budgets, and submit performance reports.
• Conduct regular market visits to ensure product visibility, merchandising standards, and stock availability.
• Oversee receivables, ensure timely collections, and manage distributor credit limits.
• Coordinate with marketing, supply chain, and finance departments for smooth operational execution.

Requirements:

• Bachelor’s degree in Business Administration, Marketing, or related field (MBA preferred).
• 5–8 years of FMCG sales experience, including at least 2 years in a regional leadership role.
• Strong understanding of distribution systems, general trade, and modern trade channels.
• Excellent leadership, negotiation, and communication skills.
• Ability to analyze sales data and make strategic decisions.

Job Type: Full-time

Work Location: In person