Retail Media Network Manager

Job Summary

The Retail Media Network (RMN) Manager will architect and operationalize ADNOC’s national-scale Retail Media Network, integrating physical and digital media assets into a unified, monetizable platform. This role is responsible for driving revenue across in-store screens, mobile, CRM data, and offsite programmatic channels. The ideal candidate will possess deep ad tech expertise and the ability to manage complex, multi-stakeholder delivery environments.

Key Responsibilities

• RMN Program Development & Launch
• Launch a foundational nationwide RMN program across at least 200 sites and app properties.
• Define inventory strategy, media pricing, and demand partnerships.
• Integrate data, CMS, CRM, and clean-room tools.
• Media Monetization & Campaign Management
• Deliver the first wave of paid campaigns with performance dashboards.
• Develop and implement strategies to maximize media inventory value across digital and physical assets.
• Manage relationships with advertisers and partners to optimize campaign performance.
• Technology & Data Integration
• Oversee integration of clean-room and CRM tools for advanced audience targeting.
• Ensure seamless operation of DSP/SSP/ad server ecosystems.
• Stakeholder Management
• Collaborate with internal teams (marketing, IT, product) and external partners to ensure alignment and integration of RMN initiatives.
• Secure alignment with senior stakeholders and enable cross-functional collaboration.
  
  

Tools and Technologies

• Ad Tech Platforms: Google Ad Manager, DV360, Meta Ads, The Trade Desk, LiveRamp
• CRM & Data Integration: Salesforce, Clean-room tools
• Analytics & Reporting: Google Analytics, Tableau, Power BI
• Content Management: WordPress, Sitecore, Adobe Experience Manager
  
  

Key Performance Indicators (KPIs)

• RMN program launch and coverage (number of sites/properties)
• Revenue generated from media inventory
• Campaign performance and attribution metrics
• Advertiser/partner satisfaction
• Audience targeting effectiveness
  
  

Minimum Requirements

• Bachelor’s degree in Marketing, Business, Media, or a related discipline.
• Master’s degree or professional certification in Digital Marketing or Media is preferred.
• 8 years of experience in retail media, digital advertising, media operations, or commercial roles.
• Proven experience managing media networks, advertising platforms, and monetization initiatives.
• Experience working in cross‑functional enterprise environments and managing external partners.
• Exposure to retail, energy, mobility, or consumer‑facing industries is an advantage.
• Strong commercial and revenue‑driven mindset.
• Solid understanding of retail media, AdTech, and programmatic advertising ecosystems.
• Strong analytical and performance management capabilities.
• Excellent stakeholder management and communication skills.
• Ability to manage multiple initiatives in a fast‑paced environment.
• Strong attention to governance, compliance, and brand standards.