Sales Executive - CPaaS - SAAS

The CPaaS Sales Executive is responsible for new customer acquisition by proactively generating leads, opening doors, and building a strong enterprise pipeline. The role focuses on hunting, leveraging personal and professional networks, direct outreach, and face-to-face engagement to onboard new customers across targeted industries.

1. Lead Generation & Prospecting (Core Function)

• Actively generate new leads through cold calling, cold visits, LinkedIn outreach, referrals, and personal contacts.
• Leverage existing relationships and industry connections to open new accounts.
• Identify and approach decision-makers (CX, IT, Digital, Marketing, Operations).
• Build and maintain a strong pipeline of qualified prospects.

2. Door Knocking & Field Sales

• Conduct regular on-site visits to enterprises, SMEs, and startups.
• Present CPaaS solutions directly to potential customers.
• Establish trust-based relationships with key stakeholders.
• Represent the company professionally in client meetings, events, and exhibitions.

3. Solution Selling & Use Case Mapping

• Understand customer pain points and map them to CPaaS use cases (SMS, WhatsApp, Voice, OTP, Chatbots, Campaigns).
• Work with presales and product teams to propose tailored solutions.
• Prepare and deliver presentations, demos, and proposals.

4. Sales Cycle Management

Manage the full sales cycle: prospecting qualification proposal negotiation

• closing.
• Maintain accurate sales data and forecasts in CRM.
• Ensure smooth handover to delivery and account management teams after deal closure.

5. Market & Competitive Intelligence

• Monitor competitors, pricing models, and customer buying behavior.
• Share market insights with sales and product teams.
• Identify emerging opportunities within targeted industries.

Target Industries

• Fintech & Banking
• E-commerce & Marketplaces
• Logistics & Delivery
• Retail & FMCG
• Healthcare
• Education & Digital Services

Requirements

Experience

• Bachelor degree in business administration or any other related feild.

• 3–5 years of B2B sales experience.
• Strong preference for SaaS, CPaaS, Telecom, Cloud, or Digital Services background.
• Proven experience in hunting roles, not account farming.
• Demonstrated success in generating leads independently.
• Experience selling into Retail, FMCG, Logistics, or Consumer-facing businesses

Skills

• Strong negotiation and closing skills.
• Excellent communication and presentation skills.
• Ability to build relationships at C-level and mid-management levels.
• Comfortable with cold outreach and rejection.
• Strong understanding of B2B sales processes.
• Ability to work independently and meet targets.

Technical Knowledge (Preferred)

• Familiarity with CPaaS components: SMS, Voice, WhatsApp, OTP, Chatbots, Campaigns.
• Basic understanding of APIs and integrations (non-technical level).
• Experience using CRM tools (HubSpot, Salesforce, Zoho, etc.).