Sales Manager

We are seeking a dynamic and results-driven Sales Manager to lead and manage the sales operations across all retail channels. The ideal candidate will be responsible for developing and executing sell-in and sell-out strategies, leading the sales team, managing retailer relationships, and ensuring alignment with regional teams across education, retail, and key accounts.

Key Responsibilities:

• Lead, develop, and manage the sales team to achieve overall sales targets and individual performance goals.
• Develop yearly sellout plans and monitor performance on a weekly and monthly basis to ensure targets are consistently met.
• Oversee the complete sell-in process, including order management, stock planning, and retailer assortment strategies.
• Ensure a rolling forecast for catalogue SKUs in close collaboration with the supply chain team to optimize inventory availability.
• Monitor retailer payments, manage rebate processes, and consolidate Statements of Account for each customer.
• Coordinate field activation performance with the Trade Operations Specialist and back-office functions to ensure timely execution and reporting.
• Align tasks and retail KPIs with the Regional Retail and Education teams to ensure consistent and measurable performance across channels.
• Collaborate with regional education teams to assess and fulfill training needs per Beauty Consultant (BC).
• Liaise with the Regional Key Account team on daily store operations including orders, returns, and payment follow-ups.
• Conduct regular field visits to monitor store performance, identify business opportunities, and address operational needs.

Qualifications:

• Bachelor’s degree in Business Administration, Sales, Marketing, or related field.
• 5+ years of experience in a sales leadership role, preferably in retail, FMCG, or beauty industry.
• Proven track record in sales forecasting, team leadership, and account management.
• Strong analytical, communication, and negotiation skills.
• Ability to manage cross-functional collaboration with internal and regional teams.
• Proficient in MS Office and ERP/CRM tools.

Key Competencies:

• Strategic Thinking
• Leadership and Team Development
• Financial Acumen
• Customer Relationship Management
• Operational Excellence
• Communication and Interpersonal Skills