Sales & Marketing Manager

To develop, plan, and execute sales and marketing strategies that drive revenue growth, expand market presence, and enhance brand visibility in the FMCG sector.

Key Responsibilities: Sales Management

• Develop and implement sales strategies to achieve monthly, quarterly, and annual targets.
• Identify and develop new business opportunities in retail, wholesale, and modern trade channels.
• Build and manage strong distributor/dealer/retailer networks to ensure market penetration.
• Monitor sales performance, analyze data, and prepare reports on sales trends and forecasts.
• Negotiate and close key accounts and maintain long-term relationships with clients.
• Ensure proper product placement, availability, and visibility across markets.
• Monitor the tasks of Field Sales Executive team, Improve their performance by guiding & motivation.

Marketing Management

• Plan and execute marketing campaigns (offline & digital) to promote products and increase market share.
• Conduct competitor analysis, market research, and consumer behavior studies to design effective strategies.
• Manage branding, promotions, events, and product launches.
• Work with the creative team to design marketing materials (brochures, digital ads, packaging ideas, etc.).
• Manage marketing budgets and track ROI for campaigns.

Team & Coordination

• Lead, train, and motivate sales & marketing executives to achieve business goals.
• Coordinate with production, logistics, and finance teams to ensure smooth supply and order fulfillment.
• Collaborate with management for product pricing, schemes, and promotional offers.

Key Skills & Competencies:

• Strong knowledge of FMCG sales channels (retail, wholesale, modern trade, online).
• Excellent negotiation, communication, and interpersonal skills.
• Data-driven with strong analytical and problem-solving skills.
• Leadership qualities with experience in managing teams.
• Creative mindset with knowledge of digital & traditional marketing trends.

Qualifications & Experience:

• Bachelor’s/Master’s degree in Marketing, Business Administration, or related field.
• 8-10 years of experience in Sales & Marketing within the FMCG industry.
• Proven track record of achieving sales targets and managing marketing campaigns.
• Proficiency in MS Office, CRM tools, and digital marketing platforms.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Internet reimbursement
• Paid sick time

Work Location: In person