Sales Performance Analyst

Summary

Sales Performance Analyst is one of the vital roles within Sales Management. This role contributes to elevating sales performance through precise data analysis and delivering clear insights on market trends, with a strong focus on transforming these analyses into actionable individual and team development plans. Also, it provides ongoing support to employees, enabling them to overcome sales challenges and achieve their goals efficiently.

In addition, the role strengthens internal awareness by equipping the team with updates and details on the company’s strategic projects. Acting as a liaison between senior management and the sales team, the analyst translates the company’s vision and objectives into practical, actionable guidance for the team.

Key Responsibilities:

• Collect and analyze sales performance data and monthly achievement indicators (sales, conversion rates, target attainment).
• Contribute to raising organizational awareness within the sales team regarding market trends and competitors.
• Monitor the implementation of development plans and ensure their impact is reflected in sales results.
• Collaborate with the sales team and other departments to unify knowledge and clarify informational materials about projects.
• Study and identify performance gaps and develop tailored improvement plans for individuals and teams.
• Increase sales employees’ awareness of the company’s current projects, explaining their objectives and added value to customers to ensure effective representation and sales capability with a high level of understanding.
• Conduct training sessions with sales employees to enhance their skills and develop effective sales techniques.
• Design and implement detailed training or orientation programs for employees.

Qualifications:

• Bachelor’s degree in business administration, Marketing, or any related field.
• Minimum of 3–5 years of experience in sales or performance analysis.
• Proficiency in analytical and reporting tools such as Excel, Power BI, or similar platforms.
• Strong knowledge of sales performance indicators (Sales KPIs, Conversion Rates, Sales Funnel).
• Experience in gap analysis, team capability assessment, and developing practical improvement solutions.

Skills:

• Strong knowledge of market practices, competitors, and modern sales techniques.
• Strategic ability to connect sales performance to overall business goals.
• Deep understanding of the customer journey and how it drives sales success.
• Ability to create tailored development plans that fit both individual and team needs.
• Critical thinking with strong data-to-strategy linkage.
• Passion for continuous learning and openness to new technologies.
• Creativity in designing interactive learning experiences that enhance awareness of company projects.