Search Engine Optimization Specialist

We're looking for a results-driven Senior SEO & CRO Specialist to lead and execute strategies that increase high-quality organic traffic, improve search visibility, and drive meaningful conversions across our digital properties. You’ll be our in-house expert on all things SEO, UX, and performance optimization — from technical audits and keyword strategy to Core Web Vitals, link-building, spam protection, and CRO experimentation.

SEO Strategy & Execution • Conduct in-depth keyword research to inform content and product strategy • Perform regular technical SEO audits and implement fixes • Improve Core Web Vitals, mobile responsiveness, and page speed • Optimize website crawling, indexing, and internal linking structure • Manage robots.txt, sitemaps, canonical tags, hreflang, and site architecture • Monitor and react to Google algorithm updates

Off-Page SEO & Link Building • Develop and manage a white-hat link-building strategy • Identify and disavow spammy backlinks and harmful domains • Conduct competitive backlink analysis and outreach campaigns

Conversion Rate Optimization (CRO) • Lead and execute A/B tests, heatmap analysis, and funnel optimization • Reduce bounce rate, optimize CTAs, forms, and high-traffic landing pages • Collaborate with UX/design/product teams to improve user experience

Analytics & Reporting • Build and maintain reports in GA4, Search Console, and Looker Studio • Track key SEO metrics (rankings, CTR, traffic, CVR, page speed, etc.) • Tie SEO + CRO efforts directly to revenue and conversion goals

Platform & Security Oversight • Block spammy traffic, bot attacks, and fake referrals • Configure WAF, bot filters, and IP-based protections (via Cloudflare or similar) • Work closely with developers and security to protect SEO health