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advertising specialist

Brand786 LTD

Role OverviewWe are looking for a results-driven Paid Advertising Specialist who can plan, execute, and optimize paid campaigns across multiple platforms. The ideal candidate should understand performance marketing, audience targeting, and conversion optimization, with a strong focus on ROI and lead generation.Key Responsibilities<ul><li>Plan, launch, and manage paid campaigns on Meta (Facebook/Instagram), Google Ads, and other platforms</li><li>Optimize campaigns for conversions, leads, and sales</li><li>Conduct audience research, targeting, and retargeting strategies</li><li>Perform A/B testing on creatives, copies, and landing pages</li><li>Monitor budgets, bids, and campaign performance</li><li>Track KPIs such as CPC, CPA, ROAS, and conversions</li><li>Collaborate with design and content teams for ad creatives</li><li>Generate reports with insights and actionable recommendations</li></ul>Required Skills &amp; Tools<ul><li>Hands-on experience with Meta Ads Manager and Google Ads</li><li>Understanding of conversion tracking, pixels, and analytics tools</li><li>Experience with Google Analytics (GA4)</li><li>Knowledge of funnel strategies and performance marketing</li><li>Strong analytical and problem-solving skills</li></ul>Job Type: Full-timePay: Rs180,000.00 - Rs275,000.00 per monthLanguage:<ul><li>English (Required)</li></ul>Location:<ul><li>Lahore (Required)</li></ul>Work Location: In person

Paid Advertising Specialist

One Hub solution

We are seeking a highly motivated and data-driven Meta Ads Specialist specially to join our digital marketing team Minimum 3 years experience . This role focuses on planning, implementing, and optimizing Meta (Facebook and Instagram) advertising campaigns to achieve the company&rsquo;s marketing objectives. The ideal candidate will have extensive experience with Meta's Ads Manager platform and a proven track record of executing successful paid media campaigns and social media posting.Key Responsibilities:<ul><li>Develop, execute, and manage paid social media campaigns across Meta platforms Facebook, Instagram, etc..</li><li>Set up and monitor campaigns, including audience targeting, ad creation, bidding strategies, and budget management.</li><li>Continuously analyze campaign performance and optimize to achieve KPIs such as conversion rates, ROI, and lead generation.</li><li>Create compelling ad copy and creative in collaboration with content and design teams.</li><li>Use advanced targeting options, including lookalike audiences, retargeting, and A/B testing.</li><li>Scheduling posts on social media platforms.</li><li>Prepare detailed reports on campaign performance, providing insights and actionable recommendations for improvement.</li><li>Stay up-to-date with Meta platform updates, new ad formats, and algorithm changes to ensure effective strategies.</li><li>Collaborate with the marketing team to align advertising campaigns with overall marketing objectives.</li></ul>Qualifications:<ul><li>Proven experience as a Meta Ads Specialist or similar role in digital marketing.</li><li>Proficiency in Meta Ads Manager and other social media ad platforms.</li><li>Strong understanding of audience segmentation, bidding strategies, and campaign optimization.</li><li>Excellent analytical skills with the ability to interpret data and provide insights.</li><li>Experience with A/B testing and creative testing strategies.</li><li>Familiarity with performance metrics such as CTR, CPC, CPA, and ROAS.</li><li>Strong communication and organizational skills.</li></ul>Preferred:<ul><li>Certification in Meta advertising or digital marketing.</li><li>Experience with other digital advertising platforms Google Ads, LinkedIn Ads, etc.</li><li>Knowledge of tools like Google Analytics and other marketing automation tools.</li></ul>Benefits:<ul><li>Competitive salary based on experience.</li><li>Opportunities for professional growth and development.</li><li>Daily meal.</li></ul>Job Type: Full-timePay: Rs60,000.00 - Rs90,000.00 per monthJob Type: Full-timePay: Rs60,000.00 - Rs90,000.00 per month

Meta Ads Expert

Bridgeway Solution

LinkedIn Specialist &amp; Google AdsType: RemoteTimings: Full-timeExcellent Engish Communication skills are necessary due to the nature of this roleOur danish client designs, manufactures, and sells high-quality e-cigarette and vaping products. We focus on delivering simple, reliable alternatives to traditional smoking while expanding our B2B distribution network globally. We are looking for a LinkedIn &amp; Google Ads Specialist to manage and scale our B2B lead generation efforts.Key Responsibilities<ul><li>Plan, execute, and optimize</li></ul>paid advertising campaigns across LinkedIn and Google Ads<ul><li>Manage and optimize Linkedin account and master Lead Generation</li></ul><ul><li>⁠Keep a strong Linkedin Presence</li></ul><ul><li>Develop and implement B2B lead generation strategies targeting distributors, wholesalers, and retail partners</li></ul><ul><li>Create, test, and optimize ad creatives, messaging, and audience targeting</li></ul><ul><li>Conduct A/B testing to improve campaign performance and conversion rates</li></ul><ul><li>Perform keyword research and audience segmentation aligned with B2B intent</li></ul><ul><li>Monitor and optimize campaigns based on CPL, ROI, conversion rates, and other KPIs</li></ul><ul><li>Set up and maintain conversion tracking, analytics, and reporting systems</li></ul><ul><li>Stay up to date with platform policies and best practices, especially for restricted industries</li></ul>Requirements<ul><li>3+ years of experience working as a LinkedIn Specialist</li></ul><ul><li>2+ years of experience in Google Ads</li></ul><ul><li>Strong understanding of B2B marketing and lead generation funnels</li></ul><ul><li>Experience targeting decision-makers and business audiences</li></ul><ul><li>Familiarity with conversion tracking tools (GA4, Tag Manager, etc.)</li></ul><ul><li>Ability to analyze data and optimize campaigns for performance</li></ul><ul><li>Experience working within restricted or regulated industries is a plus</li></ul>Nice to Have<ul><li>Experience in vape, tobacco alternatives, or similar industries</li></ul><ul><li>Knowledge of international campaign management (EU/US markets)</li></ul><ul><li>Experience with LinkedIn Sales Navigator or outreach strategies</li></ul><ul><li>Understanding of conversion rate optimization (CRO)</li></ul><ul><li>Strong copywriting skills for B2B ads</li></ul>What We Offer<ul><li>Full-time remote opportunity</li></ul><ul><li>Health Insurance &amp; Provident Fund</li></ul><ul><li>⁠Dynamic &amp; Supportive work environment</li></ul><ul><li>⁠Salary starts from 200k</li></ul>Job Type: Part-timePay: From Rs200,000.00 per monthWork Location: In person

LinkedIn Specialist & Google Ads - Remote

AW Designer

Job OverviewJacq360 is looking for a highly motivated Performance Marketing Specialist who lives and breathes paid advertising and knows how to scale results&mdash;not just spend budgets. The ideal candidate will have hands-on experience managing multi-platform campaigns and driving measurable growth for both eCommerce and service-based clients.Key Responsibilities<ul><li>Plan, launch, and optimize campaigns on:</li><li>Facebook &amp; Instagram (Meta Ads)</li><li>Google Ads (Search, Display, Shopping, Performance Max)</li><li>TikTok Ads</li><li>Manage lead generation and eCommerce performance campaigns</li><li>Conduct audience research, creative testing, and funnel optimization</li><li>Monitor and optimize key performance metrics:</li><li>ROAS (Return on Ad Spend)</li><li>CPA (Cost per Acquisition)</li><li>CTR (Click-Through Rate)</li><li>Why Join Jacq360?</li><li>Opportunity to work with diverse eCommerce &amp; service brands</li><li>Growth-driven and performance-focused environment</li><li>Hands-on experience with scaling campaigns</li><li>Collaborative and creative team culture</li><li>Conversions</li><li>Prepare weekly and monthly performance reports with actionable insights</li><li>Collaborate with creative and strategy teams to improve campaign performance</li><li>Continuously test and scale campaigns for maximum RO</li><li>Technical Skills</li><li>Strong command of:</li><li>Meta Ads Manager</li><li>Google Ads (Search, Display, Shopping, Performance Max)</li><li>TikTok Ads Manager</li><li>Solid understanding of:</li><li>Pixel setup &amp; conversion tracking</li><li>Google Analytics / tracking tools</li><li>Funnel strategy &amp; retargeting</li><li>Core Competencies</li><li>Performance analysis &amp; reporting</li><li>Budget allocation &amp; optimization</li><li>A/B testing (creatives, audiences, ad copies)</li><li>Data-driven decision making</li><li>Strong communication and ownership mindset</li><li>Requirements</li><li>2&ndash;3 years of hands-on experience in Digital / Performance Marketing</li><li>Proven experience managing multi-platform paid campaigns</li><li>Strong analytical and problem-solving skills</li><li>Ability to manage multiple campaigns and budgets simultaneously</li><li>Agency experience will be a strong advantage</li></ul>How to Apply:Interested candidates are invited to submit their resume, along with a cover letter and portfolio of previous social media work, to hr@shamsandbrothers.com or WhatsApp at 0320-5471308Job Type: Full-timeWork Location: In personJob Type: Full-timeWork Location: In person

Performance Marketing Specialist

Deraamad

Job Title: Google Ads ExpertLocation: DHA Phase 6 RayaWorking Days: Monday to SaturdayTimings: 12PM - 8PMJob Overview:We are looking for a skilled and results-driven Google Ads Expert to join our team. The ideal candidate will be responsible for planning, executing, and optimizing paid advertising campaigns to drive traffic, leads, and conversions.Key Responsibilities:<ul><li>Plan, create, and manage Google Ads campaigns (Search, Display, YouTube, Shopping)</li><li>Conduct keyword research and competitor analysis</li><li>Optimize campaigns to improve ROI, CTR, and conversion rates</li><li>Monitor budgets and adjust bids to maximize performance</li><li>Perform A/B testing on ad copies, landing pages, and targeting strategies</li><li>Track and analyze campaign performance using Google Analytics and other tools</li><li>Generate regular performance reports with actionable insights</li><li>Stay updated with the latest Google Ads trends and best practices</li></ul>Requirements:<ul><li>Proven experience managing Google Ads campaigns</li><li>Strong understanding of PPC, CPC, CPA, and ROAS metrics</li><li>Hands-on experience with Google Analytics</li><li>Ability to analyze data and make data-driven decisions</li><li>Strong communication and reporting skills</li><li>Google Ads certification is a plus</li></ul>Preferred Qualifications:<ul><li>Experience in managing high-budget campaigns</li><li>Knowledge of conversion tracking and tagging (Google Tag Manager)</li><li>Basic understanding of SEO</li></ul>What We Offer:<ul><li>Competitive salary package</li><li>Growth and learning opportunities</li><li>Collaborative work environment</li></ul>Work Location: In person

Google Ads Specialist

THE ADVANTECH

Digital Marketing ExpertLocation: Main Cannal Road, Johar Town,Lahore Job Type: Full-TimeJob OverviewWe are looking for a highly skilled Digital Marketing Expert with proven experience in paid advertising and SEO strategy. The ideal candidate must have hands-on expertise in Meta Ads, Google Ads, TikTok Ads, Pinterest Ads, and Snapchat Ads, along with strong knowledge of Google Merchant Center, Google Analytics, and Google Tag Manager. The candidate must be capable of developing effective advertising and SEO strategies that improve traffic, conversions, and overall business growth.Key ResponsibilitiesPaid Advertising Management &amp; Strategy<ul><li>Plan, develop, and execute advertising strategies to increase conversions and maximize ROAS</li><li>Create and manage paid campaigns on:</li><li>Meta Ads (Facebook &amp; Instagram)</li><li>Google Ads (Search, Display, Shopping, YouTube, Performance Max)</li><li>TikTok Ads</li><li>Pinterest Ads</li><li>Snapchat Ads</li><li>Conduct audience research, competitor analysis, and targeting strategy</li><li>Set up and manage remarketing and retargeting campaigns</li><li>Perform A/B testing on creatives, audiences, landing pages, and campaign structures</li><li>Optimise campaigns based on performance data</li><li>Scale profitable campaigns and reduce wasted ad spend</li></ul>Google Merchant Center &amp; Shopping Campaigns<ul><li>Set up and manage Google Merchant Center accounts</li><li>Upload, optimise, and maintain product feeds</li><li>Fix product disapprovals and feed issues</li><li>Create and optimise Google Shopping campaigns</li><li>Improve product visibility and conversion performance</li></ul>SEO Strategy &amp; Implementation<ul><li>Develop and execute SEO strategies to increase organic traffic and search rankings</li><li>Perform keyword research based on search volume, competition, and business goals</li><li>Optimise website pages including:</li><li>Meta titles</li><li>Meta descriptions</li><li>Headings</li><li>Content optimisation</li><li>Analyse competitors and identify SEO opportunities</li><li>Improve website performance for search engines</li><li>Monitor keyword rankings, traffic, and SEO performance</li><li>Work with developers to ensure proper technical SEO implementation</li></ul>Tracking, Analytics &amp; Tag Setup<ul><li>Set up and manage tracking using:</li><li>Google Analytics (GA4)</li><li>Google Tag Manager (GTM)</li><li>Meta Pixel and Conversion API</li><li>TikTok Pixel, Pinterest Tag, Snapchat Pixel</li><li>Configure conversion tracking manually and via CMS platforms (Shopify, WordPress, etc.)</li><li>Set up ecommerce tracking and event tracking</li><li>Ensure accurate tracking of all conversions and campaign performance</li></ul>Google My Business (GMB) Management &amp; Tracking<ul><li>Set up and optimise Google My Business tracking</li><li>Configure call, click, and conversion tracking</li><li>Monitor and improve local business visibility and performance</li></ul>Reporting &amp; Performance Monitoring<ul><li>Monitor campaigns and website performance daily</li><li>Prepare daily, weekly, and monthly performance reports</li><li>Analyse key metrics including:</li><li>ROAS</li><li>CPA</li><li>CPC</li><li>CTR</li><li>Conversion Rate</li><li>Organic traffic growth</li><li>Provide actionable insights and optimisation recommendations</li><li>Continuously improve advertising and SEO performance</li></ul>Required Skills &amp; QualificationsTechnical Skills<ul><li>Strong experience with Meta Ads Manager</li><li>Strong experience with Google Ads (Search, Shopping, Performance Max)</li><li>Experience with TikTok, Pinterest, and Snapchat Ads</li><li>Strong grip on Google Merchant Center</li><li>Strong grip on Google Analytics (GA4)</li><li>Strong grip on Google Tag Manager</li><li>Strong knowledge of SEO strategies and keyword research</li><li>Experience with conversion tracking setup (manual and CMS-based)</li></ul>Analytical &amp; Strategic Skills<ul><li>Ability to develop effective advertising strategies</li><li>Ability to develop effective SEO strategies</li><li>Strong understanding of audience targeting and behaviour</li><li>Strong campaign optimisation skills</li><li>Strong reporting and performance analysis skills</li></ul>Preferred Qualifications<ul><li>Experience with ecommerce businesses</li><li>Google Ads certification preferred</li><li>Meta Ads certification preferred</li></ul>What We Offer<ul><li>Salary: PKR 80,000 &ndash; 100,000 per month</li><li>Career growth opportunities</li><li>Professional work environment</li><li>Long-term position</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs100,000.00 per monthJob Type: Full-timePay: Rs60,000.00 - Rs100,000.00 per monthExperience:<ul><li>Digital Marketing: 4 years (Preferred)</li></ul>Language:<ul><li>English (Preferred)</li></ul>Work Location: In person

Digital Marketing Expert

Prismatic Technologies Limited

Job Overview: We are looking for a highly driven Performance Marketer to plan, execute, and optimize data-driven digital marketing campaigns across multiple platforms. The ideal candidate will have strong analytical skills, hands-on experience with advertising tools, and the ability to scale campaigns to achieve measurable business growth.Key Responsibilities:1. Campaign Planning &amp; Execution<ul><li>Develop and implement performance marketing strategies across Google Ads, Meta Ads, TikTok, LinkedIn, and other paid channels.</li><li>Manage end-to-end campaign setup, targeting, budgeting, and optimization.</li><li>Create and execute A/B testing for ad creatives, landing pages, and audiences.</li></ul>2. Optimization &amp; Performance Management<ul><li>Monitor key performance metrics (CPC, CPA, ROAS, CTR, Conversions, etc.).</li><li>Continuously optimize campaigns to improve ROI and reduce acquisition costs.</li><li>Identify growth opportunities through data analysis and insights.</li></ul>3. Analytics &amp; Reporting<ul><li>Track and analyze campaign performance using tools like Google Analytics, GA4, Tag Manager, and platform dashboards.</li><li>Prepare weekly and monthly performance reports.</li><li>Recommend improvements based on data trends.</li></ul>4. Content &amp; Creative Collaboration<ul><li>Coordinate with the design and content teams for ad creatives, landing pages, and promotional materials.</li><li>Ensure messaging is consistent with brand guidelines.</li></ul>5. Budget Management<ul><li>Plan monthly budgets and allocate spending across marketing channels.</li><li>Maintain cost-control strategies and optimize spend efficiency.</li></ul>6. Market &amp; Competitor Research<ul><li>Stay updated on industry trends, new platform features, and competitors&rsquo; marketing strategies.</li><li>Implement new tools and strategies to enhance campaign performance.</li></ul>Skills &amp; Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or relevant field.</li><li>2&ndash;5+ years of experience in performance marketing or paid advertising.</li><li>Hands-on experience with Google Ads, Facebook/Instagram Ads, LinkedIn Campaign Manager, TikTok Ads, etc.</li><li>Strong knowledge of SEO, SEM, remarketing, funnel optimization, and attribution models.</li><li>Analytical mindset with proficiency in Google Analytics, Google Tag Manager, and Data Studio.</li><li>Strong communication, reporting, and problem-solving skills.</li><li>Ability to work in a fast-paced, target-driven environment.</li></ul>Preferred Qualifications (Optional):<ul><li>Certification in Google Ads, Meta Blueprint, or Analytics.</li><li>Experience with marketing automation tools (HubSpot, Mailchimp, etc.).</li><li>Knowledge of e-commerce performance strategies.</li><li>Experience with CRO (Conversion Rate Optimization).</li><li>Lead performance marketing strategy across all channels.</li><li>Manage large-scale campaigns with high monthly budgets.</li><li>Develop full-funnel strategies (awareness &rarr; acquisition &rarr; retention).</li><li>Build and optimize landing pages, funnels, and conversion paths.</li></ul>Benefits:<ul><li>Competitive salary with performance-based incentives.</li><li>Opportunities for professional growth and digital skill development.</li><li>Dynamic and collaborative work environment.</li></ul>#marketing #sales #ERP #SEO #digitalmarketing #lahore #jobsinlahore #DigitalMarketing #CRM #leadsgeneration #onsite #permanent #PerformanceMarketing #DigitalMarketingJobs #MarketingJobs #HiringNow #NowHiring #JobOpening #CareerOpportunity #MarketingCareers #JoinOurTeam #WeAreHiring #PerformanceMarketer #PPCJobs #GoogleAdsExpert #MetaAds #PaidMarketing #GrowthMarketing #MarketingRole #ApplyNow #JobAlertJob Type: Full-timeExperience:<ul><li>performance marketing or paid advertising: 2 years (Preferred)</li></ul>Work Location: In person

Performance Marketer

Explore 201+ Advertising specialist in Lahore this April. Find roles across top companies and apply now to boost your career.