assistant manager - marketing, brand marketing Jobs in Mumbai

assistant manager - marketing, brand marketing

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manager - product marketing Jobs in Mumbai

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Assistant Manager - Marketing, Brand Marketing

Meril

<div>
 
 
 Job Title:
 
 
 
 
 Assistant Product Manager &ndash; International Marketing
 
 
 
 
 Business Unit:
 
 Meril Endo-Surgery
 
 
 
 Location:
 
 Mumbai
 
 
 
 Reports To:
 
 Deputy General Manager
 
 
 
 
 
 
 Role Overview:
 
 
 
 The Assistant Product Manager &ndash; International Marketing will support the global growth and brand positioning of Meril Endo-Surgery. This role involves surgeon engagement, product launches, medical education initiatives, marketing collateral development, campaign execution, and cross-functional collaboration to enhance the company's international footprint.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Represent Meril at international congresses and share actionable market insights.
 </li>
 <li>
 Drive surgeon engagement through summits, observerships, workshops and training programs.
 </li>
 <li>
 Support international product launches and track market adoption.
 </li>
 <li>
 Design marketing materials such as brochures, catalogues, sales aids, gifts, and brand reminders.
 </li>
 <li>
 Develop teaser videos, animations, and visual content in collaboration with creative teams.
 </li>
 <li>
 Plan and execute digital campaigns with the digital marketing team.
 </li>
 <li>
 Collaborate with vendors and cross-functional teams including R&amp;D, Clinical, Regulatory, Finance, Supply chain and Sales for strategic alignment.
 </li>
 </ul>
 
 
 
 
 
 Minimum Qualifications:
 
 
 <ul>
 <li>
 MBA (Marketing or related field) is mandatory.
 </li>
 <li>
 2&ndash;3 years of experience in marketing or 5&ndash;6 years of relevant sales experience in endo-mechanical.
 </li>
 <li>
 Strong communication, project management, and creative execution skills.
 </li>
 <li>
 Ability to work in a fast-paced, cross-functional, and global environment.
 </li>
 </ul>
 
 
</div>

Assistant Product Manager

Glenmark Pharmaceuticals

<div>
 
 The Category Head shall be responsible for driving demand generation for Glenmark&rsquo;s select set of dermatologically recommended skin care and hair care brands, shifting focus toward consumerization and direct-to-consumer marketing while preserving their dermatological credibility. This role will oversee end-to-end marketing strategy, brand building, digital content development, social media marketing, and performance marketing. Reporting to Division Head &ndash; Emerging Channels Business, this role will lead a team of two direct reports&mdash;a Digital Content Manager and a Performance Marketing Manager&mdash;to execute impactful campaigns and achieve growth in a digital-first environment.
 
 
 
 
 
 
 Brand Building
 
 
 <ul>
 <li>
 Develop and implement a consumerization strategy for the portfolio
 </li>
 <li>
 Develop &amp; implement a unified brand strategy to boost awareness, equity and loyalty
 </li>
 <li>
 Brand Positioning: Amplify the consumer-facing identity of the brands, leveraging their dermatological heritage to resonate with target audiences
 </li>
 <li>
 Ensure consistent brand voice, messaging and visual identify across all channels
 </li>
 </ul>
 
 
 Innovation
 
 
 <ul>
 <li>
 Identify emerging trends in skin care/hair care to keep the portfolio competitive and relevant.
 </li>
 <li>
 Leverage consumer insights, market trends and competition insights to build concepts for new product development &amp; to manage life cycle of existing products.
 </li>
 <li>
 Collaborate with product development team to ensure timely launches of new products.
 </li>
 <li>
 Ensure Packaging harmonization across all product lines, maintaining alignment with brand identity, sustainability goals and market positioning.
 </li>
 <li>
 Collaborate with product development, packaging &amp; supply chain teams to oversee packaging design, materials and messaging consistency
 </li>
 <li>
 Ensure packaging reflects brand aesthetics and resonates with target audiences in digital &amp; retail settings.
 
 
 </li>
 </ul>
 
 
 Digital Content Development:
 
 
 <ul>
 <li>
 Supervise the Digital Content Manager in creating engaging, on-brand content for digital media &amp; E-Commerce platforms.
 </li>
 <li>
 Oversee content strategy and calendars, ensuring timely delivery of high-quality assets.
 </li>
 <li>
 Work closely with creative marketing agencies to produce compelling content that resonates with our audience.
 </li>
 </ul>
 
 
 
 
 
 Social Media Marketing:
 
 
 
 
 
 <ul>
 <li>
 Lead social media strategy across platforms (e.g., Instagram, YouTube, Brand Website) to drive engagement, followers, and conversions.
 </li>
 <li>
 Guide the Digital Content Manager in developing platform-specific content, leveraging trends, influencers, and user-generated content.
 </li>
 <li>
 Conceptualize &amp; Execute compelling on-line &amp; off-line campaigns to scale-up social media followership
 </li>
 <li>
 Monitor social media analytics to optimize campaigns and track KPIs (e.g., reach, engagement).
 </li>
 </ul>
 
 
 
 
 
 Performance Marketing (Content &amp; Commerce Platforms):
 
 
 
 
 
 <ul>
 <li>
 Direct the Performance Marketing Manager in planning and executing paid digital campaigns to drive traffic, leads, and sales.
 </li>
 <li>
 All E-Commerce Platforms: Amazon, Flipkart, Zepto, Blinkit&hellip;etc.
 </li>
 <li>
 All Content Platform: (Google, Meta, In-shorts, Connected TV&hellip;etc)
 </li>
 <li>
 Oversee campaign performance, budget allocation, and ROI optimization.
 </li>
 <li>
 Use data-driven insights to refine targeting, creative, and channel strategies.
 </li>
 </ul>
 
 
 
 
 
 Brand Activation
 
 
 
 
 
 <ul>
 <li>
 Develop &amp; Manager brand activation strategies for Modern Trade Chains (e.g. Reliance, Health &amp; Glow, Lulu&rsquo;s&hellip;.etc) and Pharmacy Chains (e.g. Apollo, Wellness &amp; Noble Plus&hellip;etc).
 </li>
 <li>
 Collaborate with modern trade sales team to create in-store displays, promotions and product launches that align with brand identity.
 </li>
 <li>
 Plan and execute brand events (e.g. pop-ups, product launches, beauty events) to engage customers and drive brand affinity.
 </li>
 </ul>
 
 
 
 
 
 Team Leadership:
 
 
 
 
 
 <ul>
 <li>
 Manage, mentor, and develop two direct reports: the Digital Content Manager and Performance Marketing Manager.
 </li>
 <li>
 Foster a collaborative, innovative team culture to achieve marketing goals.
 </li>
 <li>
 Set clear objectives, provide feedback, and ensure alignment with brand vision.
 </li>
 </ul>
 
 
 
 
 
 Cross-Functional Collaboration
 
 
 
 
 
 <ul>
 <li>
 Partner with the Prescription Marketing team to align messaging, ensuring seamless integration of professional endorsements into consumer campaigns
 </li>
 <li>
 Partner with E-Commerce, Modern Trade &amp; General Trade Sales teams to drive brand growth.
 </li>
 </ul>
 
 
 
 
 
 Analytics &amp; Reporting:
 
 
 
 
 
 <ul>
 <li>
 Define &amp; Track and report on marketing KPIs (e.g., CAC, LTV, ROAS, brand equity scores) to measure success and optimize marketing spend.
 </li>
 <li>
 Stay informed on industry trends, competitor activities, and emerging digital marketing tools.
 </li>
 </ul>
 
 
 
 
 
 
 <ul>
 <li>
 
 Qualification-
 
 MBA in Marketing is mandatory preferably from Tier 1 MBA schools.
 </li>
 </ul>
 
 7-10 years of experience in Brand Management (Innovation and/or Activation) ideally in beauty, skincare or consumer goods.
 
 
 
</div>

Category Manager

Zydus Group

<div>
 
 Dear Aspirants,
 
 
 
 
 
 🚀 Exciting Opportunity for Pharma Marketers &ndash; Product Manager OR Sr. Product Manager at Zydus!
 
 
 
 
 
 We are seeking a Product Manager OR Sr. Product Manager to spearhead the marketing strategy for our prominent brands in the Respiratory therapy. If you bring relevant pharma strategic marketing expertise and a track record of successful brand leadership, we want to hear from you!
 
 
 
 
 
 💡 What&rsquo;s in it for you?
 
 
 - Lead a high-potential brand
 
 
 - Engage in a rapidly expanding therapeutic sector
 
 
 - Collaborate with a dynamic, innovation-focused team
 
</div>

Product Manager/ Sr. Product Manager

Tata Motors

<div>
 
 Designation : L5
 
 
 Location : Andheri, Mumbai
 
 
 Experience : 3-8 Years
 
 
 Education : B.E / B.Tech (Full Time) / MBA (Marketing) Full Time
 
 
 Industry Preference : Automobile, FMCG, FMCD
 
 
 
 
 
 
 Purpose of the Role
 
 
 
 Assist the BRAND custodian in conceptualizing and executing Product development and Communications through the lifecycle of the Product. Developing a deep understanding of the current and future customer and their evolving needs and tastes. Input the insights to the Brand Manager to develop the best suited product configurations, USPs, as well as incisive and relevant communication. Keep and extremely close touch with customer feedback about the product by meeting customers, keeping a track of owner groups and blog, managing customer queries online and maintaining ORM Evolve the optimum media mix suitable for the Target customer and work closely with the Digital and Offline media teams to execute campaigns. Develop and execute innovative POS and Sales Toolkits to ensure the field team have all the ammunition to be able to demonstrate, compare and sell the product in the showrooms.
 
 
 
 
 
 
 Job Responsibility
 
 
 
 
 
 
 
 1. Product Development Strategy
 
 
 
 Support brand manager with insights from Market Research Industry &amp; Competition Feature Trends Competition Pricing &amp; Sales Mix Competition launch calendar ensuring product is future protected for changes in the competitive environment
 
 
 
 
 
 
 2. Product Launch &amp; GTM Strategy
 
 
 
 Assist in developing brand positioning &amp; communication strategies Assist BMs in managing the cross functional teams to execute the projects within assigned timelines &amp; budgets Escalate the deviations from launch calendar Suggest risk mitigation &amp; course correction in case of deviations
 
 
 
 
 
 
 3. Developing the Marketing Campaign
 
 
 
 Coordination with mainline agency for developing the ATL assets &amp; marketing collaterals Analyse the Print/TVC/OOH plans Coordinate with BTL agencies during promotional activities &amp; marketing events Coordinate with digital team for brand content generation
 
 
 
 
 
 
 4. Brand Management
 
 
 
 Coordinate &amp; collaborate with Market Research team to identify the consumer trends &amp; needs Support BM with activities pertaining to brand building Keep track &amp; analyse the competition brand messaging Track the ORM responses ensuring positive conversations around the brand
 
 
 
 
 
 
 5. Marketing Support
 
 
 
 To Assist Sales Support sales team developing sales collaterals, Training tools, product comparisons
 
</div>

Manager - Product Marketing

Awfis Space Solutions Limited

<div>
 
 
 Role Overview:
 
 
 
 The Digital Marketing Manager will be responsible for developing and executing a comprehensive digital marketing strategy to drive brand awareness, lead generation, and customer engagement. This role requires expertise in performance marketing, SEO, content marketing, social media, and analytics to maximize online visibility and business growth.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 1. Digital Strategy &amp; Execution
 
 
 <ul>
 <li>
 Develop and implement a holistic digital marketing strategy across multiple channels, including Google Ads, Social Media, SEO, Website, Email, and Content Marketing.
 </li>
 <li>
 Oversee and optimize paid digital campaigns (Google, Meta, LinkedIn, YouTube, Programmatic Ads, etc.) to ensure high ROI.
 </li>
 <li>
 Work closely with creative and content teams to align messaging and brand positioning across all digital touchpoints.
 </li>
 </ul>
 
 
 2. Performance Marketing &amp; Lead Generation
 
 
 <ul>
 <li>
 Manage end-to-end performance marketing campaigns with a focus on lead generation, conversion rate optimization (CRO), and reducing customer acquisition cost (CAC).
 </li>
 <li>
 Optimize ad campaigns through A/B testing, audience segmentation, and bid management to maximize engagement and conversions.
 </li>
 <li>
 Implement remarketing and retargeting strategies to drive customer retention and repeat engagement.
 </li>
 </ul>
 
 
 3. SEO &amp; Website Optimization
 
 
 <ul>
 <li>
 Develop and execute an SEO strategy to improve organic rankings, drive website traffic, and enhance search visibility.
 </li>
 <li>
 Collaborate with web developers and content creators to optimize website performance, UI/UX, and landing pages for better user experience and conversions.
 </li>
 </ul>
 
 
 4. Social Media &amp; Content Marketing
 
 
 <ul>
 <li>
 Oversee and grow the company&rsquo;s social media presence (LinkedIn, Instagram, Facebook, Twitter, YouTube, etc.) with engaging content and campaigns.
 </li>
 <li>
 Plan and execute content marketing initiatives, including blogs, whitepapers, case studies, and videos, to establish thought leadership.
 </li>
 <li>
 Monitor social media analytics and optimize strategies based on engagement metrics.
 </li>
 </ul>
 
 
 5. Email &amp; CRM Marketing
 
 
 <ul>
 <li>
 Manage email marketing campaigns, newsletters, and automated workflows to nurture leads and drive engagement.
 </li>
 <li>
 Work with the CRM team to segment audiences, personalize communication, and improve email performance metrics.
 </li>
 </ul>
 
 
 6. Data Analytics &amp; Reporting
 
 
 <ul>
 <li>
 Track and analyze digital marketing KPIs (CTR, CPC, ROAS, Bounce Rate, Engagement, etc.) using tools like Google Analytics, Google Tag Manager, and CRM dashboards.
 </li>
 <li>
 Generate performance reports and insights to optimize campaigns and inform future strategies.
 </li>
 <li>
 Implement marketing attribution models to measure the impact of each digital channel on conversions.
 </li>
 </ul>
 
 
 7. Market Trends &amp; Innovation
 
 
 <ul>
 <li>
 Stay updated with the latest digital marketing trends, algorithms, and emerging platforms to drive innovation.
 </li>
 <li>
 Experiment with new ad formats, digital tools, and growth hacking techniques to improve campaign efficiency.
 </li>
 </ul>
 
 
 
 
 
 Key Requirements:
 
 
 
 
 Must-Have:
 
 
 <ul>
 <li>
 4-6 years of hands-on experience in Digital Marketing &amp; Performance Marketing across Google Ads, Social Media, SEO, and Email.
 </li>
 <li>
 Strong expertise in Google Ads, Facebook Ads, LinkedIn Ads, and Programmatic Buying.
 </li>
 <li>
 Proven ability to develop and execute integrated digital marketing strategies to drive business growth.
 </li>
 <li>
 Proficiency in Google Analytics, Google Tag Manager, and SEO tools (Ahrefs, SEMrush, Moz, etc.).
 </li>
 <li>
 Experience in website and landing page optimization for improved user experience and conversions.
 </li>
 <li>
 Excellent analytical, communication, and stakeholder management skills.
 </li>
 </ul>
 
 
</div>

Digital Marketing Manager

<div>
 
 Dear Aspirants,
 
 
 
 
 
 🚀 Exciting Opportunity for Pharma Marketers &ndash; Sr. Product Manager/ Group Product Manager -
 
 Antibiotic and Injectables
 
 at Zydus!
 
 
 
 
 
 We are seeking a Sr. Product Manager/ Group Product Manager - Antibiotic and Injectables portfolio to spearhead the marketing strategy for our prominent Antibiotic and Injectables brands. If you bring relevant pharma strategic marketing expertise and a track record of successful brand leadership, we want to hear from you!
 
 
 
 
 
 💡 What&rsquo;s in it for you?
 
 
 - Lead a high-potential brand
 
 
 - Engage in a rapidly expanding therapeutic sector
 
 
 - Collaborate with a dynamic, innovation-focused team
 
 
 
 
 
 
 Key Accountabilities / Responsibilities
 
 
 
 
 
 
 
 1. Corporate Strategy and Growth Management
 
 
 <ul>
 <li>
 Prepare and recommend effective annual marketing plan and marketing budget for assigned product(s).
 </li>
 <li>
 Design and implement marketing programs aimed at increasing market share and enhancing customer engagement and retention.
 </li>
 <li>
 Monitor and analyze performance of assigned product(s) (Sales vs. Target).
 </li>
 <li>
 Equip sales team with technical expertise through promotional materials, product training, and relevant clinical papers.
 </li>
 <li>
 Prepare effectiveness reports for promotional materials to evaluate suitability and ROI.
 </li>
 <li>
 Monitor and analyze competitors&rsquo; strategies and market surveys to identify trends and forecast products.
 </li>
 <li>
 Serve as the first point of contact for customer queries and complaints for assigned product(s).
 </li>
 <li>
 Conduct and participate in camps, CMEs, round table discussions, medical conferences, and fairs to enhance customer reach and engagement.
 </li>
 <li>
 Ensure 100% hygienic sales by tracking bonus offers and institutional sales closely.
 </li>
 </ul>
 
 
 
 
 
 2. Public Relations
 
 
 <ul>
 <li>
 Build and strengthen relationships with key business accounts, medical professionals, and KOLs to ensure customer satisfaction and repeat business.
 </li>
 </ul>
 
 
 
 
 
 3. Business Innovation
 
 
 <ul>
 <li>
 Work closely with Marketing Lead to strengthen the presence of assigned product(s).
 </li>
 <li>
 Identify innovative ways to engage and retain customers within the product range.
 </li>
 </ul>
 
 
 
 
 
 4. Team Development and People Management
 
 
 <ul>
 <li>
 Coach, train, and develop sales team members to enhance their skills and maintain a strong market presence.
 </li>
 </ul>
 
 
 
 
 
 5. Others
 
 
 <ul>
 <li>
 Perform any other tasks assigned by Management in the interest of the organization.
 </li>
 </ul>
 
 
 
 
 
 Job Requirements
 
 
 
 
 
 
 
 Educational Qualifications
 
 
 <ul>
 <li>
 Graduate and Postgraduate in Marketing.
 </li>
 </ul>
 
 
 
 
 
 Experience (Type &amp; Nature)
 
 
 <ul>
 <li>
 6+ years of total experience, including at least 2+ years in handling antibiotic product portfolio.
 </li>
 </ul>
 
 
 
 
 
 Skills &amp; Technical Competencies
 
 
 <ul>
 <li>
 Market Trends Knowledge
 </li>
 <li>
 Business Analysis
 </li>
 </ul>
 
 
 
 
 
 Behavioral Competencies
 
 
 <ul>
 <li>
 Understands the team&rsquo;s role and its impact on business outcomes
 </li>
 <li>
 Keeps the team informed
 </li>
 <li>
 Applies high-performance standards to self and team
 </li>
 <li>
 Acts quickly on short-term opportunities
 </li>
 <li>
 Builds individual and team capability
 </li>
 <li>
 Demonstrates eagerness to work in a group setting
 </li>
 </ul>
 
 
</div>

Sr. Product Manager/ Group Product Manager - Antibiotic and Injectables

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